Dan Levi Joins Zoom Media & Marketing to Spearhead Digital Effort
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NEW YORK--(Business Wire)-- Zoom Media & Marketing today announced the appointment of Dan Levi to the position of Senor Vice President, Digital Media and Strategic Partnerships. Mr. Levi will lead the company's growth in the digital out-of-home space, which continues to increase in importance as advertisers look to it as one of the few options that can effectively and efficiently reach the 21 to 34 year old demographic. During his more than twenty-year career in the advertising and media industries, Levi has achieved great success for a variety of fast-paced, creative and entrepreneurial companies. Highlights include serving as Chief Marketing Officer of Monster.com's Internet Advertising Division; Senior Vice President of Marketing at World Wrestling Entertainment; and 10 years in a variety of executive roles with MTV Networks, including Vice President of Licensing at MTV Asia. He has also held leadership positions in a broad range of critical business functions involving sales, business development and strategic partnerships. "We are thrilled to have a professional of Dan's caliber join Zoom," said Zoom's U.S. President, Dennis Roche. "Several of us at Zoom have worked closely with Dan over the years, and we feel he is a perfect fit for the team-oriented, aggressive growth culture we have at the company." Levi's responsibilities will include overseeing the strategy and key partnerships for Zoom's digital billboard business, as well as working with Zoom's sales, marketing, and business development functions to drive the overall business. Zoom currently has over 300 digital billboards in its Social Network with an announced target of 500 by late spring. This is in addition to over 30,000 fixed billboards it has in more than 5,000 venues in its Social, Fitness, and Active Family media networks. "Zoom is one of the fastest growing companies in the media industry and has a fantastic management team already in place," said Levi. "I have enjoyed working with Zoom in the past and have seen how their creative, professional employees consistently deliver results for clients and business partners. Zoom is well positioned to be a dominant player in digital out-of-home, and I'm very excited to help take the company's digital business to the next level." Zoom Media & Marketing recently announced an agreement to acquire Alloy's Insite Advertising business which consists of media frames in restaurants, bars, and nightclubs throughout the United States. With this transaction, Zoom is now the dominant player in the bar and nightlife advertising category. About Zoom Media & Marketing Zoom Media & Marketing operates an indoor network of over 8,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 60,000 billboard locations throughout North America, Zoom is owned by the de Gaspe Beaubien family. For more information, visit www.zoommedia.com. Stanton Crenshaw Communications Michael Kassin, 646-502-3528 mkassin@stantoncrenshaw.com Copyright Business Wire 2008
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