First-of-its-kind Search Engine to Deliver more Relevant Search Results to the Black...

First-of-its-kind Search Engine to Deliver more Relevant Search Results to the
Black Community launches April 10
From IAC & Black Web Enterprises, Ground-breaking New Site Offers News,
Information and Jobs for the Black Community

CHARLOTTE, N.C., April 10 /PRNewswire-FirstCall/ -- IAC, one of the
world's largest internet services companies, together with Black Web
Enterprises (BWE), today launched RushmoreDrive.com- the first-of-its-kind
online search engine designed exclusively for the Black community. The new
search engine combines basic search results, with mainstream findings, to
deliver information specifically tailored to a Black audience.
"Finally, Black people across the country have a search engine that is
shaped by the interests and usage of the Black community," says
RushmoreDrive.com President and CEO, Johnny Taylor. "Mainstream search engines
and professional networking communities fail to easily provide information
relevant to a Black audience and current search tools often do not deliver
search results from Black Web sites in the first several pages of results.
RushmoreDrive.com will deliver a highly relevant Web search experience for the
Black community, plus two highly relevant online search activities - News
Search and Jobs Search." Mr. Taylor added, "We are going to be the online
home for all Black people in America whether they be African American, Black
Caribbean, Black Hispanic, or people of African heritage. RushmoreDrive.com
will come to reflect the behavior patterns of its users, making it an
authoritative source on issues of concern and items of interest to the Black
community."
As one of its first public awareness initiatives, RushmoreDrive.com will
introduce Road to November 4, an interactive online forum for the Black
community with tools and information about the 2008 Presidential Election.
RushmoreDrive.com invited all of the candidates to participate and Senator
Hillary Clinton accepted. Senator Clinton will share her thoughts on the
importance of the election in the Black community and she will answer a
question each day from a member of our community from April 10-17, 2008.
Black Americans spend 72 percent more time online than the general
population, particularly focusing on areas of health, finance, entertainment,
music and sports(i). RushmoreDrive.com will offer search capabilities, news,
and job information specifically targeted towards African American, Black
Caribbean, and Black Hispanic communities, as well as other people of African
heritage, ranging in age from 24 to 60 years old. Because the behavior of
search is dictated by the community using it, RushmoreDrive.com will come to
reflect the behavior patterns of its users, making it an authoritative source
on issues of concern and items of interest to the Black community.
Some of the Black community's most well-respected organizations have
signed-on as community launch partners including the National Urban League,
the National Alliance of Black School Educators, the National Association of
African Americans in Human Resources, and the Thurgood Marshall College Fund.
Said Marc Morial, National Urban League President, "At the National Urban
League, it has always been our mission to empower African Americans both
economically and socially. RushmoreDrive.com does just that, by giving the
Black community the tools to tap into news, job information and overall search
results, most relevant to them." In addition, many well-known and respected
businesses, including General Motors, Diageo, Coca-Cola, and Signature Wine
Group, have come on board as corporate launch partners.
RushmoreDrive.com's key product features include:

* Patent-pending technology, a vertical search algorithm, which is based
on increased penetration of sites heavily trafficked by the Black
community. RushmoreDrive.com will deliver highly relevant results for
the Black community utilizing SearchPlus -- a technology that blends
general search, news and job results, plus a dynamic layer of
Black-targeted results and user-generated content.

* RushmoreDrive.com News feature, which will deliver a highly relevant and

comprehensive news gathering experience to the Black community. The
RushmoreDrive.com News feature will deliver headlines from relevant
Black media sources, blogs and the like, as well as recognized general
market news sources.

* RushmoreDrive.com Job Networks feature, which will engage the Black
community with social networking tools in a professional networking
environment, pairing employers with well-qualified candidates.

"RushmoreDrive.com offers a compelling set of features to the Black
community," said Michael Goodman, Director of Digital Entertainment, Yankee
Group. "As a result, it has an excellent opportunity to establish itself as
the go-to site for Black Americans."
About IAC
IAC operates leading and diversified businesses in sectors being
transformed by the internet; online and offline. Our mission is to harness the
power of interactivity to make daily life easier and more productive for
people all over the world. To view a full list of the companies of IAC please
visit our Web site at http://iac.com.
About Black Web Enterprises
Black Web Enterprises, Inc. (BWE) is a company owned by IAC. The company
will introduce many online destinations for the Black community, catering to
the distinct needs and interests of the estimated 50 million Black people
living in the U.S., including African American, Black Caribbean, and Black
Hispanic communities, as well as other people of African heritage. Black Web
Enterprises' first brand, RushmoreDrive.com, is a first-of-its-kind search
engine for the Black community. The business is part of IAC's programming
strategy to grow branded online properties.
Contact:
Lauren Stein
212-880-5209
Lauren.stein@ogilvypr.com

(i) Profiles of the U.S. Internet User: Demographic, Psychographic and
Behavioral Data, EPM Communications Inc., April 2006.
SOURCE IAC

Lauren Stein, +1-212-880-5209, Lauren.stein@ogilvypr.com, for IAC