Technomic Identifies Nutrition as Important Component of Corporate Social Responsibility...

Technomic Identifies Nutrition as Important Component of Corporate Social Responsibility in Restaurant Industry

CHICAGO--(Business Wire)--
In its latest study of consumer attitudes toward corporate social
responsibility (CSR) in the restaurant industry, Technomic asked
consumers to rank their three most pressing social issues and found
that restaurant users rated both nutritional disclosure and responding
to nutritional concerns among the four most important of 17 social
issues for the restaurant industry to address.

Most Important Issues for the Restaurant Industry to Address

-0-
*T
CSR Issues Percent of consumers assigning
top-3 priority status
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1. Living wages 49%
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2. Responding to nutritional concerns 33%
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3. Health insurance coverage 31%
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4. Nutritional disclosure 29%
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*T

Source: Technomic 2008 Corporate Social Responsibility Study

Overall, restaurant users claim a fairly high degree of social
consciousness. Further, the research found that close to 80 percent of
consumers claim they would respond favorably to a socially responsible
restaurant by visiting more often and/or paying more.

"We find increasingly strong evidence that consumers expect both
chain and independent restaurants to be more socially responsive, and
nutrition is a clear priority," says Bob Goldin, Executive Vice
President.

This is Technomic's second annual Corporate Social Responsibility
study. To learn more about this important and timely research, which
contains CSR ratings of 26 restaurant chains, please contact Chris
Urban at 312-506-3929 or curban@technomic.com.

About Technomic, Inc.

Technomic provides food and foodservice clients with the research,
insights and strategic consulting they need to enhance their business
strategies, decisions and results. Technomic offers proprietary
management consulting solutions and shared-cost, common-interest
research.

Technomic, Inc.
Press Contact:
Chris Urban, 312-506-3929
curban@technomic.com

Copyright Business Wire 2008