Schadens Create ``America's Road Home'' to Address Family Homelessness

First National Front to End Family Homelessness
DENVER--(Business Wire)--
Richard E. Schaden, Chairman and founder of Quiznos and Consumer
Capital Partners, along with his wife Cheryl have announced the
establishment of America's Road Home, the first national front to end
family homelessness. Its concept: making consumers part of the
solution.

"Rick and Cheryl are business people who are now putting their
acumen and expertise to work for homeless families," said Philip
Mangano, Executive Director for the United States Interagency Council
on Homelessness. "Through consumer focus, marketing research, and
basic business principles, they are refocusing their efforts on behalf
of homeless families beyond fundraising to solutions.

"America's Road Home offers a mass-market consumer approach to
channeling Americans' concern into a sustainable funding source. The
organization is unique because it concentrates on developing sustained
revenue sources, which allows organizations already engaged in the
fight to focus on solutions and not on fundraising."

Research conducted by America's Road Home suggests millions of
people care about family homelessness but do not know how to help.
This research shows that of the 185,000,000 adults in the United
States who give to charities today, 85 percent, or 135,000,000, would
include family homelessness in their philanthropy, if shown effective
strategies.

America's Road Home, with the help of talent and expertise from
Consumer Capital Partners, takes disciplines of commerce and applies
them to philanthropic causes, putting private-sector strategies and
ROI discipline to work for the common good.

"Americans expect actual results when it comes to resolving local
social challenges like homelessness," said Henry G. Cisneros,
Executive Chairman of CityView and former United States Secretary of
Housing and Urban Development. "By leveraging causal capital and
consumer interest, America's Road Home is a new initiative that has
great potential to help local communities access untapped resources
for families in dire need of homes."

America's Road Home will concentrate its marketing activities and
return the funds directly to those communities that have committed to
fight homelessness by signing a statement of principles and actions
and have an active 10 year plan to end homelessness. Three hundred
cities are expected to have signed the agreement by the end of the
year. America's Road Home will generate a sustainable giving
mechanism, which will allow these cities to address their communities'
unique family homelessness problems.

"We became interested in homelessness when it happened in our
family," said Richard E. Schaden. "As we looked around, we realized
that there are huge numbers of homeless families and no sustainable
model to protect them and move them into productive lives. The Schaden
Family Foundation's goal is to provide a sustainable national model,
which will launch national and local fundraising campaigns and put the
money to work through local channels so that contributions benefit
friends, family, and neighbors in your own community.

"It became apparent to us," continued Rick, "that there needed to
be a modern channel to bring consumer marketing and philanthropy
together in a way that would enhance our ability to raise funds and
improve efficiency to increase impact."

Rick Schaden and the Schaden family have made homelessness a core
focus. They were most recently recognized for their work with Denver's
Road Home and their donation of $1.5 million.

The foundation will be headquartered in Denver.

About the Schaden Family Foundation

The Schaden Family Foundation, headquartered in Denver, works to
promote constructive social and ecological change through a focus on
innovative and sustainable solutions in the Foundation's core area of
focus. In developing countries, it focuses on providing people with
the resources necessary to lift themselves out of the vicious cycle of
extreme poverty. Domestically, it supports local communities by
combating homelessness and providing high potential, disadvantaged
youth with the opportunities necessary to succeed in school and life.
The foundation is directed by Richard F. and Richard E. Schaden.

About Consumer Capital Partners

Headquartered in Denver, Consumer Capital Partners is an
innovative private investment, concept development and strategic
advisory firm focused on multi-unit retail businesses, primarily in
the restaurant, liquor, food and leisure industries. Consumer Capital
Partners principals have extensive backgrounds in the fields of
private equity, brand, concept and product development, and strategic
consulting.

Coltrin & Associates
Angela Redding, 212-221-1616

Copyright Business Wire 2008