Ford Models Kicks Off Search for Future Supermodel of Canada

TORONTO, ONTARIO, Apr 10 (MARKET WIRE) --
Ford Models, the world's leading modelling agency, partners with
Maybelline, Diesel and Redken to hold a Canada-wide model search
throughout April and May in Vancouver, Toronto, Montreal, Calgary and
Halifax. Ford Models scouts will search among fresh-faced hopefuls to
find its next Ford Supermodel of Canada to represent Canada at the
Supermodel of the World competition in January 2009.

"We're very excited to get out there and see some of Canada's most
interesting and beautiful faces," says Mitch Grossbach, Senior
Vice-President of Business and Corporate Development at Ford Models.
"Ford's models represent the ultimate expression of individual beauty and
we are looking forward to discovering future talent with our partners
from Maybelline, Diesel and Redken."

The Ford Supermodel of the World search is the first talent search of its
kind and continues to be, not only the largest and most prestigious
competition, but also the industry leader in the continuous global search
for fresh new faces. Held in 50 countries around the world, past model
discoveries include some of today's brightest stars of the fashion world
such as Chanel Iman and Liliane Ferrarezi. Ford Models will hold searches
in regions where past winners have included Leanne Spencer (1996) from
Winnipeg, Monika Schnarre (1986) from Toronto, Tricia Helfer (1992) from
Calgary, and finalists Ingrid Schram (2005) from Kelowna, Bojana Reljic
(2006) and Kate Somers (2007) both from Toronto.

Pre-registered participants will meet with the Ford Models scouts and
have the opportunity to hear these industry veterans offer their
assessment and advice. Throughout the day, Ford Models partners
Maybelline, Diesel and Redken will invite participants and their families
to take part in an extra special experience, the Beauty Trends Workshops.
Each of the event sponsors will provide demonstrations and preview
spring/summer beauty and fashion trends. Redken experts will focus on
hair products to help create the latest hairstyles while Maybelline
artists will guide participants on how to wear and apply this season's
must-have makeup colours and looks. Diesel stylists will be on hand to
provide an interactive Diesel denim experience.

How To Register

Interested girls are welcome to go online at www.fordmodels.tv and
register as a participant. The Ford Supermodel of Canada search kicks off
April 12th in Vancouver and continues in Toronto on April 26th, Montreal
on May 3rd, Calgary on May 10th, and Halifax on May 31st. Finalists will
be contacted at a later date to attend the Ford Supermodel of the Canada
final event in Toronto.

About Ford Models

Ford Models Inc. is the leading management company for models and hair
and make-up artists globally, representing talent worldwide for more than
60 years. Legendary fashion industry pioneers Eileen and Jerry Ford
founded the company in 1947. The agency's ongoing vision and ability to
recognize talent has launched the careers of stars including: Carmen,
Candace Bergen, Cheryl Tiegs, Ali McGraw, Tippi Hedron, Jennifer
Connelly, Lindsay Lohan, Kirsten Dunst and Mischa Barton, as well as
successfully managed the careers of many others. Currently Ford's roster
includes: Chanel Iman, Brad Kroenig, Flavia de Oliveira, Patricia
Velasquez, Nacho Figueras, and Crystal Renn. The company's websites can
be found at www.fordmodels.com and www.fordartists.com.

Ford Models media creates and syndicates useful and entertaining content
featuring Ford talent that provides an insider's how-to guide to beauty
and fashion. Ford Media operates a weekly email newsletter to hundreds of
thousands of members of the Ford Models community and has more than 30
distribution partners, representing more than 95 percent of U.S. online
traffic. The content can be viewed through numerous distribution partners
including: MySpace, Yahoo, MSN, YouTube, iVillage, Sony Bravia I-Link,
Verizon Vcast, Sprint Wireless, Helio Mobile, Joost, Veoh, Vmix, Revver,
Mochila, Brightcove, Blip.tv, MTV, Current.tv, Hulu, and the agency's own
www.fordmodels.tv.

This year, more than 50 countries will participate in Ford Models'
Supermodel of the World scouting events. Aspiring models from around the
globe compete for a $250,000 Ford contract with the international finals
scheduled for mid-January 2009. Behind the scenes activity of the
yearlong contest can be viewed at www.fordmodels.tv.

Ford Models Inc. is headquartered in New York City with offices in Los
Angeles, San Francisco, Chicago, Miami, Milwaukee, Scottsdale, Toronto,
Paris, Sao Paulo and Rio de Janeiro.

About Maybelline New York

Maybelline New York is the number one global cosmetics brand and is
available in over 90 countries worldwide. Offering more than 200
products, Maybelline New York combines technologically advanced formulas
with on-trend expertise to create accessible cosmetics with a cool, urban
edge. For information on product launches, special offers and seasonal
trends, visit www.maybellinenewyork.ca.

About Diesel

Diesel has long been a leading pioneer in denim and casual fashion, known
for moving outside and ahead of trends in its industry. While always
retaining its DNA, in recent years Diesel has evolved into the world of
premium casual wear, becoming a true alternative to the established
luxury market. Despite Diesel's extraordinary growth, its philosophy is
the same as when Renzo Rosso created it in 1978: he envisaged a brand
that would stand for passion, individuality and

self-expression. Diesel is headquartered in Molvena, Italy and is now
present in more than 80 countries with 5,000 points of sale.

About Redken

Redken is a leading manufacturer of professional haircare, styling and
haircolour products, where superior technology is balanced with the
industry's best educators and a street sense of fashion that keeps Redken
on the cutting edge. Redken is available and guaranteed only at fine
salons in Canada. To learn more visit redken.ca where all the latest
Redken information, downloadable images and product specifications can be
found. Consumers can call 1.866.9.REDKEN or log onto www.redken.ca to
locate a Redken salon. Redken supports One X One, a foundation committed
to eliminating child poverty here and abroad. GET INSPIRED. SEE YOUR
STYLIST. REDKEN 5TH AVENUE.

Contacts:
Ford Models
Diane Lang
(416) 362-9208
Email: dlang@fordmodels.com
Website: www.fordmodels.com or www.fordartists.com

Maybelline New York
Mylene Menard
(514) 281-2745
Email: mmenard@ca.loreal.com
Website: www.maybellinenewyork.ca

Diesel
Christina Krcevinac
(514) 385-3335
Email: Christina@diesel.ca

Redken
Annette Borger
(416) 988-7086
Email: redken@integralcommunications.com
Website: www.redken.ca

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