Smoothie King Strengthens Leadership Team With Three New Appointments

NEW ORLEANS--(Business Wire)--
Smoothie King Franchises, Inc., the originator of the nutritional
fruit-based smoothie, today announced that it has appointed David W.
Stidham as National Marketing Director, and David Tornabene and Pat
Vanderpool as Regional Directors of Operations.

A seasoned restaurant marketer, Stidham will be responsible for
leading the brand's marketing communications strategy. He brings more
than 10 years of national brand strategy, advertising and franchise
marketing experience to the Smoothie King team. Stidham previously
served as Vice President of Marketing for Raising Cane's Chicken
Fingers and also served as VP of Marketing at Piccadilly Restaurants
and Director of Marketing for Shoney's restaurants. Stidham will work
out of Smoothie King's home office in New Orleans.

"David has a track record of creating excellent results through
his aggressive, strategic marketing programs for some of the nation's
top consumer brands and restaurant companies," said Tom Fletcher, COO
of Smoothie King. "His dynamic, results-oriented approach will be
instrumental for Smoothie King as we move into the next phase of our
brand evolution."

As Regional Directors of Operations, Tornabene and Vanderpool will
utilize their experience working with multiple unit operations to
oversee regional Smoothie King teams that support local business
growth.

"David and Pat bring a wealth of experience to support and lead
our Smoothie King field teams and ultimately, our franchisees," said
Fletcher. "These appointments represent our commitment to the growth
of the Smoothie King brand."

Tornabene comes to Smoothie King with 25 years of restaurant
experience, including work with the Celebration Station, Al Copeland
Enterprises and Burger King brands. Most recently, Tornabene served as
a Franchise Consultant for Popeye's. He will work out of the New
Orleans office.

Vanderpool brings nearly 20 years of franchising experience to his
new post. He has served as District Manager, Business Consultant and
Business Consultant Specialist for Baskin Robbins, and went on to the
roles of Director of Retail Operations and then Director of Franchise
Services for Baskin Robbins/Dunkin' Donuts/Togo's. Vanderpool will
work from Atlanta to oversee the brand's growth and opportunities in
Georgia and Florida.

After several years of opening more than 50 franchised locations
each year, Smoothie King expects to open more than 125 in 2008,
including adding several to the 25 existing locations in South Korea.

To date, more than 200 million Smoothie King smoothies have been
served at more than 500 locations in 32 states across the United
States and in South Korea. Smoothie King is consistently ranked number
one in its category and ranked number 109 in the top 500 franchises by
Entrepreneur Magazine, as well as ranked number 99 as a top global
franchise.

About Smoothie King Franchises, Inc.

Smoothie King is a privately held, New Orleans-area-based
franchise company and the premier Smoothie Bar and Nutritional
Lifestyle Center in the industry. Smoothie King Centers offer guests
the industry's first, original nutritional fruit- and function-based,
fresh-blended smoothies. Each Lifestyle Center also offers healthy
retail product solutions, including sports beverages, energy bars,
healthy snacks, vitamin supplements, herbs, minerals and other sports
nutrition products. Smoothie King opened its first store in 1973 and
started as the first franchised smoothie bar/health food store
business in the United States in 1989. Smoothie King currently has
more than 500 units operating in 32 states and the Republic of Korea.
For more information, visit www.smoothieking.com.

For Smoothie King Franchises, Inc., New Orleans
Stephanie Webb, 513-285-2136
stephaniewebb@sjp.com
or
Katherine Meariman, 985-635-6973, ext. 128
katherinem@smoothieking.com

Copyright Business Wire 2008