Vegan, Organic Skin Care Line Receives Expo West "Best of Show" Award

LOS ANGELES, CA, Apr 10 (MARKET WIRE) --
Rare Natural Care, Inc. today announced that its new vegan, organic RARE2B(R)
skin
care line was honored with the Best of Show Award at the recent Natural
Products Expo West, which took place March 14-16, 2008 in Anaheim, Calif.

A team of editors for the vegetarian lifestyle magazine VegNews scoured
products
at Expo West, the industry's largest natural products trade show with 3,400
exhibitors, and singled out just 12 winners for the Best of Show honor. The
RARE2B Travel Kit ($50) received the award and contains 1-oz. tubes of four
products from the RARE2B line: Hydrating Day Cream, Restorative Night Cream,
Detox Facial Mask, and Body Lotion.

"Rare Natural Care is a leader in the natural skin care industry and
continues to develop high-quality vegetarian products. We are pleased to
honor their accomplishments with a VegNews Best of Show Award," said VegNews
Publisher Joseph Connelly.

Suitable for all skin types, RARE2B's 100 percent natural, vegan products
contain
no harmful chemicals and produce a firming effect on the skin. RARE2B's
Hydrating Day Cream is a non-greasy moisturizer with essential botanical and
marine
elements. It helps nourish the skin and protects against environmental
pollutants.
The Restorative Night Cream is composed of various extracts of the olive tree
and
premier botanicals to help restore and rejuvenate the skin, stimulate collagen
and prevent wrinkles. The rich botanical ingredients in RARE2B's extraordinary
Detox Facial Mask draws out impurities, and serves to cleanse, exfoliate,
nourish and regenerate skin. Its texture is smooth and non-chalky. RARE2B's
silky Body Lotion moisturizes and softens the skin, firming and regenerating
it at the same time.

"Winning the Natural Products Expo West Best of Show Award is a nice
affirmation that RARE2B is delivering outstanding products," said Jasmin Saidi,
Rare Natural Care, Inc.'s vice president. "We are honored that the editors of
VegNews have recommended RARE2B to vegetarians and all people desiring an
organic, vegan skin care line."

Family-owned Rare Natural Care, Inc. is committed to providing excellent
natural
products and continues to search for highly effective natural ingredients to
create new products. The company recently introduced the new RARE2B eye gel
which contains Acacia Senegal Gum to lift and tighten the skin around the
eyes immediately and for several hours afterwards. The eye gel also contains
Citrulus Lanatus Extract (watermelon fruit), which protects the skin cells from
damage caused by UV-light induced free radicals. A facial cleanser and facial
toner will be added to the RARE2B line next.

For more information or to purchase RARE2B products, visit
www.rarenatural.com
or call 310-839-2696.

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Phone: 310-479-0216
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