Go Daddy CEO Evolves with New Media - Launches Edgy Video Blog

BobParsons.TV Weaves GoDaddy-Esque Humor into Innovative New Corp.
Communications Tool
SCOTTSDALE, Ariz.--(Business Wire)--
This is not your average corporate communication, nor is it your
typical message 'canned' for a Chief Executive Officer representing a
world leading company... No, www.BobParsons.tv is an in-your-face,
tell-it-like-it-is video blog used to speak directly to customers,
employees and even the media. It's blunt, it's unvarnished, even
irreverent - and it's out there for anyone to see.

Go Daddy's CEO and founder recently unveiled his latest venture
into new media with www.BobParsons.tv. It features Parsons'
commentary, invites criticism and addresses topics ranging from
Internet industry issues, to business decisions, company controversies
or relevant subjects in the news with the help of video clips and
other multimedia elements.

Few business leaders provide transparent messages or understand
the importance of embracing new technology. Some critics have even
questioned the wisdom of letting an executive speak off the cuff and
public relation professionals might scoff at publishing an unfiltered
message - but Parsons sees true value in putting his views 'on the
record.'

"Nobody can speak for me or communicate my thoughts like I do,
right?" asked Parsons. "It may be a little rough around the edges and
it keeps our legal department on their toes, but posting a video blog,
or vlog, is one of the best ways to ensure my message isn't diluted,
convoluted or..... muted!"

In a recent book on blogging, Radically Transparent: Monitoring
and Managing Reputations Online, authors Andy Beal and Dr. Judy
Strauss write "Bob Parsons' blogging efforts exemplify a radically
transparent CEO (who) understands that blogging provides an open and
honest connection."

Parsons is often referred to as an Internet industry watchdog. His
vlog is interactive on all topics - he not only writes it, he
personally responds to the reader comments. His original blog, "Hot
Points," repeatedly ranked as the top CEO blog in the world. The
self-taught computer programmer started writing on the Web in late
2004 and used it as a venue for addressing speculation surrounding the
company's first Super Bowl commercial - an ad that eventually
triggered a censorship controversy now referenced in marketing
textbooks.

"It's just time to try something new. Let's face it, Web video is
already huge - and it's only going to get bigger," Parsons declared.

This new version also has a new address, using the catchy .TV
domain extension. .TV has emerged as a powerful marketing tool and a
valuable extension for publishing and viewing video content. As online
video continues its rise to Web 2.0 prominence, more and more users
have come to rely on .TV domains for their "daily fix" of Web video.

"We chose the .TV extension for the video blog because it's the
natural home for Web video. Dot-TV provides the right platform for
marketing, viral video, and entertainment platforms for businesses and
people seeking to leverage new media," Parsons said.

To watch Bob Parsons' video blog, please visit www.BobParsons.tv.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals
and businesses to establish, maintain and evolve an online presence.
Go Daddy provides a variety of domain name registration plans and Web
site design and hosting packages, as well as a broad array of
on-demand services. These include products such as SSL Certificates,
Domains by Proxy private registration, ecommerce Web site hosting,
blog templates and blog software, podcast packages and online photo
hosting. The Go Daddy Group, Inc. has more than 28 million domain
names under management. Go Daddy registers, renews or transfers a
domain name every second. GoDaddy.com is the world's No. 1 domain name
registrar according to Name Intelligence, Inc. GoDaddy.com is also the
largest paid hosting provider in the world according to Netcraft Ltd.
During 2007, The Go Daddy Group registered more than one-third of all
domain names registered in the top six generic top-level domains, or
gTLDs, including .com, .net, .org, .info, .biz and .mobi.

- The Go Daddy Group -

Copyright (C) 2008 GoDaddy.com, Inc. All Rights Reserved.

The Go Daddy Group, Inc., Scottsdale
Nick Fuller, 480-505-8800 ext. 4435
PR@GoDaddy.com

Copyright Business Wire 2008