Meijer Supercenters to Offer PetFirst Insurance in Pet Aisles

Third major retailer to offer PetFirst

JEFFERSONVILLE, Ind., April 10 /PRNewswire/ -- Meijer customers now can
add pet health-insurance coverage to their shopping carts. PetFirst
Healthcare LLC recently launched a partnership to offer pet insurance through
more than 100 Meijer supercenters throughout the Midwest.
PetFirst insurance covers routine care and medical procedures for dogs and
cats, and is now offered through cards displayed on freestanding kiosks in the
Meijer Pet Department.
"Pet insurance can be a simple way to protect your family friend, and what
better place to do it than where you're already shopping on a weekly basis,"
said Brent Hinton, PetFirst chief executive officer, and former head of the
Kentucky Humane Society. "Meijer places a lot of emphasis on value and we're
proud to partner with them to bring more value to their pet-owning customers."
"We're very pleased to offer Pet Insurance to our Meijer customers," said
Greg Hill, pet department buyer for Meijer. "Our pet department has evolved
through the years to provide our customers with the wide variety of offerings
demanded by today's "pet parents." Adding PetFirst allows us to expand the
one-stop shopping experience for our customers with pets.
PetFirst will cover routine pet expenses such as annual exams,
prescription flea control, behavior training, spay/neuter services,
diagnostics, heartworm protection, teeth cleanings and vaccinations, as well
as surgeries, x-rays or hospitalization that result from illness or injury.
Pet owners can recoup up to 90 percent of veterinary costs through PetFirst
and Family Plans are available for households with multiple pets.
Meijer is the third major retailer to align with PetFirst this year.
PetFirst insurance is also available at Kroger and Spartan store locations.
About PetFirst Healthcare
PetFirst Healthcare is a privately owned pet insurance company based in
Jeffersonville, Ind. Underwritten by an A-rated insurance carrier and
available nationwide, PetFirst provides affordable and reliable coverage for
dog and cat medical expenses, and fast and efficient claims processing. For
more information about individual and family plans and pricing, visit
www.petfirst.com or call 1-866-937-PETS.
About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 181
supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky. As the
inventor of the "one-stop shopping" concept, Meijer stores have evolved
through the years to include expanded fresh produce and meat departments, as
well as pharmacies, comprehensive electronics departments, garden centers, pet
departments and apparel offerings. Additional information on Meijer can be
found at www.meijer.com .
SOURCE Meijer

Chelsea Carroll for Meijer, work, +1-502-589-7711, mobile, +1-812-207-9010,
ccarroll@bch.com