KN Karen Neuburger(R) Selects PowerReviews To Provide Online Customer Reviews

KN Karen Neuburger Lifestyle Brand Uses PowerReviews to Drive
Consumer Sales Leads
SAN FRANCISCO--(Business Wire)--
PowerReviews(TM) (www.powerreviews.com), the Internet's most
comprehensive developer of customer-review solutions for retailers and
their shoppers, announced today that KN Karen Neuburger(R)
(www.karenneuberger.com), a leading lifestyle home and fashion
manufacturer and online retailer, has chosen PowerReviews to harness
the power of its customer reviews, increase sales and build stronger
customer relationships.

"PowerReviews allowed us to easily deliver customer-friendly,
highly-informative product reviews," said Kari Zanotto Director of
Customer Experience and Online Services for KN. "Not only was the
integration and start-up process quick and easy, but the feature has
caught on quickly and been very popular with our customers."

The PowerReviews technology platform for collecting, organizing,
structuring and moderating relevance-based reviews helps online
retailers significantly leverage customer reviews and boost their
sales by giving shoppers access to the most meaningful reviews from
people just like them. The user-generated content and community drives
the highest sales uplift in the industry.

"We are thrilled to be able to help KN customers express and share
their experiences with KN products," said Jay Shaffer, VP of Sales and
Marketing for PowerReviews. "There is no better source for insightful
feedback on these livable luxury products than from other KN
customers!"

About KN Karen Neuburger(R) (KN Ltd.)

The KN Karen Neuburger(R) lifestyle brand is synonymous with
comfort-inspired fashion and home merchandise. The brand's signature
softness and quality can be experienced in heritage sleepwear and
loungewear for the whole family, paper goods, crafting and memory
products, sportswear and accessories, home collection, furnishings and
decor. KN and KN Luxury Home(TM) products can be found in department
stores, specialty stores and online at www.karenneuburger.com.

About PowerReviews

PowerReviews (www.powerreviews.com) is an enterprise solutions
company that provides customer reviews and social merchandising
solutions to multi-channel retailers and their shoppers. Our
technology platform for collecting, organizing, structuring and
moderating relevance-based reviews helps online retailers
significantly boost their sales. PowerReviews' user-generated content
and community drives the highest sales uplift in the industry, and in
addition to working with more than 240 online retailers, including
Staples, Toys "R" Us, REI, Ritz Camera, Walgreen's, Diapers.com and
The Sports Authority, we have also launched our own shopping portal,
Buzzillions (www.buzzillions.com). The company is based in San
Francisco and is backed by Menlo Ventures and Draper Richards.

for PowerReviews
Jennifer Johnson Avril, 718-871-7117
Email: jen@verbfactory.com

Copyright Business Wire 2008