The Yolanda Adams Morning Show and Radio One Gospel Stations Raise More Than $1 Million...

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Thu Apr 10, 2008 3:33pm EDT

The Yolanda Adams Morning Show and Radio One Gospel Stations Raise More Than
$1 Million During National Radiothon Benefiting St. Jude

 

 First-ever Radio One/St. Jude Radiothon reached listeners in nine cities
across the United States



MEMPHIS, Tenn., April 10 /PRNewswire-USNewswire/ -- The Yolanda Adams Morning
Show and nine Radio One gospel radio stations  raised $1,015,773 during the
first-ever Radio One/St. Jude Radiothon on Thursday, April 3, 2008, benefiting
St. Jude Children's Research Hospital(R). Broadcasted in nine cities across
the United States, the national fundraiser helped raise awareness for St. Jude
and its mission of finding cures and saving children who are battling
catastrophic diseases such as cancer, sickle cell disease and pediatric
HIV/AIDS.  

(Photo:  http://www.newscom.com/cgi-bin/prnh/20080410/DC19142 )
 
The live broadcast of the Radio One/St. Jude Radiothon began during the
Yolanda Adams Morning Show. At the conclusion of the show, the affiliate
markets continued the radiothon into the early evening through the commitment
of local on-air personalities. The nine participating Radio One affiliate
stations are located in Houston, Tex.; Atlanta, Ga.; Raleigh and Charlotte, 
N.C.; Cleveland, Ohio; Richmond, Va.; Philadelphia, Pa.; Indianapolis, Ind.
and Washington, D.C. Listeners in these markets were encouraged to donate to
St. Jude during broadcast hours by telephone or by logging onto
www.radiocaresforstjude.org.   

Several celebrities around the country volunteered during the national
radiothon by answering phones and taking pledges. Participating celebrities
included gospel artists Dottie Peoples, Richard Smallwood and Norman Hutchins,
NFL Washington Redskins' Chris Samuels and WNBA Washington Mystics' Bernice
Mosby.

"St. Jude is deeply grateful of the commitment made by Yolanda Adams and each
of the participating Radio One stations that made this epic fundraising event
possible," said John P. Moses, CEO of ALSAC, the fundraising organization of
St. Jude. "Their support inspired listeners to give generously so that St.
Jude continues looking for cures for deadly childhood illnesses."

"The faith based community continues to be an untapped audience," Barry Mayo,
President of Radio One.  "The phenomenal success of the radiothon demonstrates
this community's strong desire to give back to worthy causes that not only
impact their community but children everywhere suffering from catastrophic
illnesses."
 

About St. Jude: 
St. Jude Children's Research Hospital is internationally recognized for its
pioneering work in finding cures and saving children with cancer and other
catastrophic diseases. Founded by late entertainer Danny Thomas and based in
Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and
medical communities around the world. No family ever pays for treatments not
covered by insurance, and families without insurance are never asked to pay.
St. Jude is financially supported by ALSAC, its fundraising organization. For
more information, please visit www.stjude.org. 

About Radio One: 
Radio One, Inc. (www.radio-one.com) is one of the nation's largest radio
broadcasting companies and the largest radio broadcasting company that
primarily targets African-American and urban listeners.  Pro forma for
recently announced transactions, Radio One owns and/or operates 53 radio
stations located in 16 urban markets in the United States.  Additionally,
Radio One owns Magazine One, Inc. (d/b/a Giant Magazine) (www.giantmag.com),
interests in TV One, LLC (www.tvoneonline.com), a cable/satellite network
programming primarily to African-Americans and Reach Media, Inc.
(www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other
businesses associated with Tom Joyner. 
 


SOURCE  St. Jude Children's Research Hospital

Tiffany Strange, ALSAC/St. Jude, office: +1-901-578-2344, cell:
+1-901-438-5249, tiffany.strange@stjude.org; or Alejandro Clabiorne of Radio
One, office: +1-301-429-4654,  aclabiorne@radio-one.com
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