Virtutech Presents at Embedded Systems Conference and EDP Workshop
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Demonstrations of New Simics 4.0 Virtualized Software Development
Platform Available in Freescale Semiconductor Booth #616 and AMCC
Booth #2010
--(Business Wire)--
Virtutech, Inc.:
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Virtutech Participates in Freescale Semiconductor Panel at ESC Silicon
Valley 2008
WHAT: Virtutech, Inc., the leader in virtualized software
development (VSD), will participate in the Freescale
roundtable "Multicore Enablement" at the Embedded Systems
Conference Silicon Valley 2008 in Santa Clara, CA.
WHY: Virtutech Vice President of Marketing Michel Genard will
discuss the importance of improving embedded software
development through simulation on a panel sponsored by
Freescale on challenges and best practices in developing on
multicore.
DETAILS: Tuesday, April 15, 2008 - San Jose, CA
-- 8:00 a.m. - 9:00 a.m. PDT
-- Saratoga Room, St. Claire Hotel
302 S. Market Street
Roundtable: "Multicore Enablement," sponsored by Freescale
with panelist Michel Genard, VP of marketing at Virtutech,
and representatives from Wind River, MontaVista and Green
Hills.
Simics 4.0 demos at Freescale Booth #616 and AMCC Booth
#2010
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Virtutech Discusses Simulation for Embedded Software Development at
ESC Silicon Valley 2008
WHAT: Virtutech, Inc., the leader in virtualized software
development (VSD), will conduct a session on "Using
Simulation Tools for Embedded Software Development" at the
Embedded Systems Conference Silicon Valley 2008 in Santa
Clara, CA.
WHY: When engineering becomes inconvenient, expensive,
impractical or just plain impossible, simulation offers a
way to realize the unreal. Jakob Engblom, technical
marketing manager at Virtutech, will discuss how simulation
offers embedded software developers cost reduction and
accessibility.
DETAILS: Thursday, April 17, 2008 - San Jose, CA
-- 8:30 a.m. - 10:00 a.m. PDT
-- Salon 4, Marriott Hotel
301 S. Market Street
Session: "Using Simulation Tools for Embedded Software
Development" by Jakob Engblom, technical marketing manager
at Virtutech.
Simics 4.0 demos at Freescale Booth #616 and AMCC Booth
#2010
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Virtutech to Champion VSD Standards at Electronic Design Process
Workshop
WHAT: Virtutech, Inc., the leader in virtualized software
development (VSD), will participate in the
"Standardization and Virtualization" panel at Electronic
Design Process (EDP) Workshop in Monterey, CA.
WHY: Virtutech Vice President Marketing Michel Genard will
discuss the role of standards and best practices in
driving mainstream acceptance of VSD throughout the
electronic systems business.
DETAILS: Friday, April 18, 2008 - Monterey, CA
-- Time TBD
-- Monterey Beach Resort
2600 Sand Dunes Dr.
EDP Workshop Panel: "Standardization and Virtualization,"
with Michel Genard, VP of marketing at Virtutech; Larry
Lapides, VP of sales at Imperas; and Aman Joshi, director
of IC systems at Sun Microsystems.
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About Michel Genard
Michel Genard is an industry veteran with more than 20 years of
experience in the software and hardware embedded market. His most
recent position was as executive vice president of sales and business
development at TimeSys Corp., where he launched LinuxLink, a Web-based
Linux subscription for developers. Genard also held executive
marketing positions at VirtualLogix (formerly Jaluna) and Wind River
Systems. During his 12-year tenure at Wind River, Genard conceived and
implemented Wind River's first wholly owned subsidiary in Europe.
Genard then moved to the United States, where he continued his career
with Wind River and served as general manager of Hardware-Assisted and
Stand-Alone Tools Product Division before becoming vice president,
platforms marketing.
About Jakob Engblom
Jakob Engblom holds a PhD in computer systems from Uppsala
university and is currently working in technical marketing at
Virtutech. He has been lecturing about embedded systems programming at
university courses and industry trade shows for the past ten years.
From 2002 to 2005, he held a position as an adjunct professor at the
department of Information Technology at Uppsala university. Jakob's
professional interests include embedded systems, embedded software
development, multiprocessors, simulation technology, computer
architecture, and compiler technology. He has authored more than 40
papers in the field of real-time and embedded systems, and is
regularly presenting at embedded events.
About Virtutech
Virtutech, Inc. delivers product development process improvement
through virtualized software development. Virtutech's Simics is the
only commercial solution that delivers the four most important
criteria for successful deployment of hardware virtualization in the
electronics equipment development process: speed, scalability, model
availability, and control. Simics allows for a revolutionary change in
the product development process at a full system level rather than a
component level. Simics customers report reduced time to market,
better project risk management, and lower capital expenditure, product
development cost and maintenance. They have also experienced increased
quality and individual productivity. Virtutech serves the needs of the
world's leading OEMs in the high-performance computing, aerospace and
defense, telecommunications, and networking industries. Their
customers include Cisco, Ericsson, Honeywell, IBM, MontaVista, GE
Avionics, and Wind River. Virtutech is headquartered in San Jose,
Calif. For more information, visit www.virtutech.com.
Virtutech, Inc.
Michel Genard, 408-392-9144
mgenard@virtutech.com
or
Schwartz Communications, Inc.
Gina Titus or Michelle Reingold, 415-512-0770
virtutech@schwartz-pr.com
Copyright Business Wire 2008
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