Minyanville Addresses Fed Chairman's Financial Literacy Concerns

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Thu Apr 10, 2008 3:48pm EDT

Minyanville Answers Call with Minyanland, The World's First
          Virtual Financial Community and Game Site for Kids
--(Business Wire)--
Minyanville:

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WHAT:  On the heels of Federal Reserve Chairman Ben Bernanke's
        announcement that kids should understand more about money,
        financial media company Minyanville (www.minyanville.com) is
        heeding the call with Minyanland (www.minyanland.com), the
        world's first financial virtual community and game site for
        kids.

       Minyanville founder and CEO Todd Harrison stated, "It is our
        responsibility to teach children the basic tenets of financial
        decision making at the earliest age possible. If they can
        learn with a smile on their face, they're more likely to
        absorb the concepts of earning, spending, saving and giving.
        This is precisely why we launched MinyanLand."

WHERE: Using the iconic symbols of Wall Street, MinyanLand
        (www.minyanland.com) features Hoofy the Bull and Boo the Bear
        to communicate to kids the importance of strong financial
        understanding and planning. Kids and parents can participate
        together to learn about the important concepts of earning,
        saving, spending and giving through entertaining online games
        and activities.

WHO:   Todd Harrison, Founder and CEO
       Todd and Minyanville have become well-trusted sources with a
        popular online community dedicated to entertaining and
        educating audiences on the need for financial security and
        understanding. Prior to founding Minyanville, Todd held senior
        leadership positions at prominent financial institutions and
        New York hedge funds.

       Todd is a regular contributor on the Fox Business Network and
        has provided insights to various financial networks. He has
        been featured in BusinessWeek, Worth, Fortune, The New York
        Times, Barron's, Trader's Magazine, New York Magazine, New
        York Newsday, The Toronto National Post, CBS MarketWatch and
        The Wall Street Journal.

       About Minyanville
       Minyanville (www.minyanville.com) is a media company that
        creates free and subscription-based content to entertain and
        educate audiences about the world of finance. Minyanville.com
        is one of the fastest growing financial media sites with
        700,000+ unique visitors a month. Minyanville is the world's
        premier financial brand led by a cast of animated "Critters" -
        including Hoofy the Bull and Boo the Bear.
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DiGennaro Communications
Jennifer Handshew / Mary-Elisabeth Ghanem
212-966-9525
jen@digennarony.com / maryliz@digennarony.com

Copyright Business Wire 2008
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