Having Penetrated Israel's Domestic Telephony Market, 012 Smile.Communications Prepares...

Having Penetrated Israel's Domestic Telephony Market, 012 Smile.Communications
Prepares for Its Next Goal: Entering Israel's Cellular Market
At a Press Conference Held During a Visit by Israel's Minister of
Communications to the Company's Headquarters CEO Stella Hendler Presented 012
Smile's Vision and Strategy for Entering Israel's Cellular Market

PETACH TIKVA, Israel, April 10 /PRNewswire-FirstCall/ -- During a visit
of Israel's Minister of Communications, Mr. Ariel Etias, to the offices of
012 Smile.Communications (NASDAQ Global Market and TASE: SMLC), 012 Smile's
CEO, Ms. Stella Hendler, presented the Company's vision and strategy for
entering Israel's cellular market that is based on three primary technologies:
- Virtual cellular services (MVNO-Mobile Virtual Network Operator)
- Mobile WiMAX
- Mobile VoB (Voice Over Broadband) solutions: VoB-over-Cellular and
VoB-over-WiFi
During the visit, the Company demonstrated to the Minister of
Communications its innovative solutions, including cellular calls delivered
via VoB-over-Cellular and VoB-over-WiFi technology.
Commenting on her presentation, Ms. Stella Hendler said, "Assuming that
the Ministry of Communications grants us the necessary terms and licenses, we
believe that we will be able, by combining MVNO, Mobile WiMAX and Mobile VOB
technologies, to enter Israel's cellular market as a new player, supplying
customers with cellular communications services that are attractive in terms
of price and advanced mobile functionality."
About 012 Smile.Communications
012 Smile.Communications is a growth-oriented communication services
provider in Israel with a leading market position, offering a wide range of
broadband and traditional voice services. Its broadband services include
broadband Internet access with a suite of value-added services, specialized
data services and server hosting, as well as new innovative services such as
local telephony via voice over broadband and a WiFi network of hotspots
across Israel. Traditional voice services include outgoing and incoming
international telephony, hubbing, roaming and signaling and calling card
services. 012 Smile.Communications services residential and business
customers, as well as Israeli cellular operators and international
communication services providers through its integrated multipurpose network,
which allows it to provide services to almost all of the homes and businesses
in Israel.
012 Smile is a 72.4 % owned subsidiary of Internet Gold Golden Lines Ltd.
(NASDAQ: IGLD) one of Israel's leading communications groups with a major
presence across all Internet-related sectors. In addition to 012 Smile, its
100% owned Smile.Media subsidiary manages a growing portfolio of Internet
portals and e-Commerce sites. Internet Gold and 012 Smile are part of the
Eurocom Communications Group. 012 Smile's shares trade on the NASDAQ Global
Market and on the Tel Aviv Stock Exchange.
For additional information about 012 Smile.Communications Ltd., please
visit the Company's investors' site at http://www.012.net.
Forward-Looking Statements
This press release contains forward-looking statements that are subject
to risks and uncertainties. Factors that could cause actual results to differ
materially from these forward-looking statements include, but are not limited
to, general business conditions in the industry, changes in the regulatory
and legal compliance environments, the failure to manage growth and other
risks detailed from time to time in 012 Smile.Communications' filings with
the Securities Exchange Commission. These documents contain and identify
other important factors that could cause actual results to differ materially
from those contained in our projections or forward-looking statements.
Stockholders and other readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date on which
they are made. We undertake no obligation to update publicly or revise any
forward-looking statement.
For further information, please contact:

Ms. Idit Azulay
012 Smile.Communications Ltd
+972-72-2003848
i.azulay@smile.net.il

SOURCE 012 Smile.Communications Ltd

For further information, please contact: Ms. Idit Azulay, 012
Smile.Communications Ltd, +972-72-2003848, i.azulay@smile.net.il