Bidz.com Selected for ''e-tailer of the Year'' by IDCA

CULVER CITY, Calif.--(Business Wire)--
Bidz.com (NASDAQ: BIDZ), a leading online auctioneer of jewelry,
announced today that it has been selected by the Indian Diamond &
Colorstone Association to be the 2007 recipient of the IDCA award for
"e-tailer of the Year" based on excelling in the sale of Indian
diamonds, gemstones, and jewelry.

"It is an honor for us to have been selected to receive this award
and to be included among other outstanding IDCA award recipients such
as 'Retailer of the Year' award winner, Wal-Mart," said David Zinberg,
Chief Executive Officer of Bidz.com. "We are committed to offering our
customers a wide variety of quality jewelry at attractive prices and
we are pleased to be able to support the purchase of Indian diamonds
and gemstones in the process."

Indian Diamond & Colorstone Association (IDCA) is a Not-For-Profit
Organization incorporated in New York. The organization was formed
with 65 existing companies for the sole purpose of providing
information to the Gem, Diamonds and Jewelry community at-large in
order to help them further their business interests in the US. Today,
total export of gem and jewelry to the USA stands at $6.2 billion and
the membership at 265 companies. Indian goods account for over
two-thirds of the total volume of jewelry sold at retail level in the
US. IDCA arranges 3 to 4 shows every year in Orlando, Tucson, Las
Vegas and New York. IDCA also honors clients by presenting "Retailer
and Manufacturer of the Year" awards.

About Bidz.com

Bidz.com, founded in 1998, is an online auctioneer of jewelry.
Bidz offers its products through a live auction format requiring only
a $1 minimum opening bid. To learn more about Bidz.com visit its
website at www.bidz.com.

Safe Harbor Statement

This press release includes statements made by Bidz that are
forward-looking statements within the meaning of Section 21E of the
Securities Exchange Act of 1934, as amended, including forward-looking
statements about the Company's estimated revenue, gross margins,
earnings and tax rates. All statements other than statements of
historical facts contained in this press release, including statements
regarding the Company's future financial position, business strategy
and plans and objectives of management for future operations, are
forward looking statements. The words "believe," "may," "will,"
"estimate," "continue," "anticipate," "intend," "expect," and similar
expressions, as they relate to the Company, are intended to identify
forward looking statements. Bidz based these forward-looking
statements largely on current expectations and projections about
future events and financial trends that Bidz believes may affect its
financial condition, results of operations, business strategy and
financial needs. Risks and uncertainties relating to these statements
include the ability of the Company to attract customers to its website
and offer attractive products; to maintain its website, electronic
data processing systems, and systems hardware; to forecast accurately
net revenue and plan for expenses; to protect intellectual property
rights; and potential litigation and government enforcement actions
that may result from our prior securities offerings. All
forward-looking statements are qualified in their entirety by
reference to the factors described in Part I, Item 1A, "Risk Factors"
in Bidz' 2006 Annual Report on Form 10-K, and in Part II, Item 1A,
"Risk Factors" in Bidz' Quarterly Report on Form 10-Q for the quarter
ended September 30, 2007, that could cause the actual results of Bidz
to differ materially from those projected in such forward-looking
statements.

All subsequent forward-looking statements, whether written or oral
and whether made by or on behalf of Bidz, also are expressly qualified
by these cautionary statements. Any forward-looking statement speaks
only as of the date on which such statement is made, and Bidz
undertakes no obligation to update any forward-looking statement to
reflect events or circumstances after the date on which such statement
is made or to reflect the occurrence of unanticipated events. New
factors emerge from time to time and it is not possible for Bidz to
predict all such factors, nor can it assess the impact of each such
factor or the extent to which any factor, or combination of factors,
may cause results to differ materially from those contained in any
forward-looking statement.

ICR
Investor Relations:
Andrew Greenebaum or Patricia Dolmatsky, 310-954-1100
or
Media Relations:
Stephanie Sampiere, 646-277-1222
or
Rich Layne, 646-277-1219

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