Creators of Neverflat(R) Ball Technology Launch New Company

Primo Sport to Design and Sell New Line of Technologically Advanced Sports
Equipment

NEWARK, Del., April 10 /PRNewswire/ -- The newly-established Primo Sport,
Inc., based in Newark, Del., creators of the technology behind Spalding's
Neverflat(R) basketball, have announced plans to launch their own sporting
goods company. Primo Sport will design, manufacture and sell a range of sports
products that apply the latest materials science know-how to sports equipment,
starting with inflated play balls that hold air ten times longer than
traditional play balls.
Company president Donald Sandusky, Ph.D., a former NASA and DuPont
materials scientist, and his team, intend to shake up the play ball and soccer
equipment market in much the same way their Neverflat(R) technology, licensed
to Spalding, revolutionized basketball equipment.
Primo Sport is the successor company to Primo Innovations, founded in
2003, which developed new products for manufacturers in the sports equipment,
bicycle tire, vascular surgical instrument, and hygienic rubber glove
industries. Following five years of helping other branded manufacturers
differentiate their products, now Primo Sport has invested in proprietary
technologies to reach out to the consumer market on its own.
"Through establishment of Primo Sport, we intend to become an authority in
sports equipment and technical apparel by employing the latest technologies to
improve the game experience," said company president Don Sandusky.
It was Primo Sport's innovative work for Spalding that lead to development
of the first basketball guaranteed to hold air up to ten times longer than
traditional basketballs. Reportedly, Spalding's Neverflat(R) basketball has
been Spalding's most successful product launch in recent memory.
Primo Sport's inaugural product will be a modest first step: a proprietary
play ball set to launch in spring 2008. The Primosport(TM) Neverflat(R) Play
Ball will be shipped pre-inflated and will stay that way for a year, but still
can be adjusted to meet local conditions and play requirements.
The secret of its success is the new Nitroblock(TM) barrier membrane
technology that works in conjunction with the same Nitroflate(R) inflation
technology used by Spalding to virtually eliminate air seepage. The play ball
also features an innovative valve and cap design which prevents leaks and
keeps dirt from clogging the valve.
Together, these innovations result in a product that will last at least
ten times longer than traditional play balls. Starting in 2009, Primo Sport
plans to expand its line with the launch of highly innovative protective
equipment, inflatable balls for other sports, and team sports apparel.
Company president Don Sandusky, 41, is a 10-year veteran of Du Pont's
apparel fiber business. Since founding his company five years ago, his focus
has been on building a technology portfolio, a team and a company
infrastructure that will allow for rapid growth.
For more information: Don Sandusky, President, Primo Sport, Inc., 814
Interchange Blvd., Newark, DE 19711, 302 292 3601, info@primosport.com;
www.primosport.com.
Media Contact:

Jeff Blumenfeld
Blumenfeld and Assoc. PR
203 655 1600; jeff@blumenfeldpr.com

SOURCE Primo Sport, Inc.

Jeff Blumenfeld of Blumenfeld and Assoc. PR for Primo Sport, +1-203-655-1600,
jeff@blumenfeldpr.com