Prudential Financial, Inc. Designates Shelf Registration Statement and Files Prospectus...

Prudential Financial, Inc. Designates Shelf Registration Statement and Files Prospectus Supplement to Effect Resales of Its Floating Rate Convertible Senior Notes Due December 15, 2037

NEWARK, N.J.--(Business Wire)--
Prudential Financial, Inc. (NYSE: PRU) announced today that it
designated an existing shelf registration statement and filed a
prospectus supplement pursuant to the terms of the Registration Rights
Agreement between it and Citigroup Global Markets Inc., dated December
12, 2007, relating to Prudential Financial's Floating Rate Convertible
Senior Notes due December 15, 2037. The designated shelf registration
statement automatically became effective as of its filing on March 16,
2006 and, among other things, will allow electing holders of the
convertible notes to effect resales of their convertible notes under
the prospectus supplement filed today. The convertible notes were
initially offered and sold on December 12, 2007 to qualified
institutional buyers pursuant to Rule 144A under the Securities Act of
1933, as amended.

This announcement is neither an offer to sell nor the solicitation
of an offer to buy the convertible notes or the shares of Common Stock
issuable upon conversion of the convertible notes and shall not
constitute an offer or solicitation in any jurisdiction in which such
offer or solicitation is unlawful.

Certain of the statements included in this release may constitute
forward-looking statements within the meaning of the U.S. Private
Securities Litigation Reform Act of 1995. Words such as "expects,"
"believes," "anticipates," "includes," "plans," "assumes,"
"estimates," "projects," "intends," "should," "will," "shall," or
variations of such words are generally part of forward-looking
statements. Forward-looking statements are made based on management's
current expectations and beliefs concerning future developments and
their potential effects upon Prudential Financial and its
subsidiaries. There can be no assurance that future developments
affecting Prudential Financial and its subsidiaries will be those
anticipated by management. These forward-looking statements are not a
guarantee of future performance and involve risks and uncertainties,
and there are certain important factors that could cause actual
results to differ, possibly materially, from expectations or estimates
reflected in such forward-looking statements, including, among others:
(1) general economic, market and political conditions, including the
performance and fluctuations of fixed income, equity, real estate and
other financial markets; (2) interest rate fluctuations; (3)
reestimates of our reserves for future policy benefits and claims; (4)
differences between actual experience regarding mortality, morbidity,
persistency, surrender experience, interest rates or market returns
and the assumptions we use in pricing our products, establishing
liabilities and reserves or for other purposes; (5) changes in our
assumptions related to deferred policy acquisition costs, valuation of
business acquired or goodwill; (6) changes in our claims-paying or
credit ratings; (7) investment losses and defaults; (8) competition in
our product lines and for personnel; (9) changes in tax law; (10)
economic, political, currency and other risks relating to our
international operations; (11) fluctuations in foreign currency
exchange rates and foreign securities markets; (12) regulatory or
legislative changes; (13) adverse determinations in litigation or
regulatory matters and our exposure to contingent liabilities,
including in connection with our divestiture or winding down of
businesses; (14) domestic or international military actions, natural
or man-made disasters including terrorist activities or pandemic
disease, or other events resulting in catastrophic loss of life; (15)
ineffectiveness of risk management policies and procedures in
identifying, monitoring and managing risks; (16) effects of
acquisitions, divestitures and restructurings, including possible
difficulties in integrating and realizing the projected results of
acquisitions; (17) changes in statutory or U.S. GAAP accounting
principles, practices or policies; (18) changes in assumptions for
retirement expense; (19) Prudential Financial's primary reliance, as a
holding company, on dividends or distributions from its subsidiaries
to meet debt payment obligations and continue share repurchases, and
the applicable regulatory restrictions on the ability of the
subsidiaries to pay such dividends or distributions; and (20) risks
due to the lack of legal separation between our Financial Services
Businesses and our Closed Block Business. Prudential Financial does
not intend, and is under no obligation, to update any particular
forward-looking statement included in this document.

The information referred to above, as well as the risks of our
businesses described in our Annual Report on Form 10-K for the year
ended December 31, 2007 should be considered by readers when reviewing
forward-looking statements contained in this release. Additional
historical information relating to our financial performance is
located on our Web site at www.investor.prudential.com.

Prudential Financial, Inc. (NYSE: PRU), a financial services
leader with approximately $648 billion of assets under management as
of December 31, 2007, has operations in the United States, Asia,
Europe, and Latin America. Leveraging its heritage of life insurance
and asset management expertise, Prudential is focused on helping more
than 50 million individual and institutional customers grow and
protect their wealth. The company's well-known Rock symbol is an icon
of strength, stability, expertise and innovation that has stood the
test of time. Prudential's businesses offer a variety of products and
services, including life insurance, annuities, retirement-related
services, mutual funds, investment management, and real estate
services. For more information, please visit www.prudential.com.

Prudential Financial, Inc.
Gabrielle Shanin, 973-802-7779

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