Empirical Raises Gross Proceeds of $215,000 Upon Closing The Third Tranche of a Private Placement of Convertible

MISSISSAUGA, ONTARIO, Apr 10 (MARKET WIRE) --
Empirical Inc. - The Dialogue Architects (TSX VENTURE: EM) (the
"Company" or "Empirical") is pleased to announce the closing of its third
tranche of a non-brokered private placement of convertible debentures
(the "Convertible Debentures") which raised gross proceeds of $215,000 on
this tranche. As the offering documents contemplate raising gross
proceeds of up to $1.25 million, the Company intends to continue to raise
additional proceeds and close one or more further tranches over the next
several weeks. The Company intends to use the proceeds raised from this
transaction for a number of purposes, including funding its future
working capital requirements.

The terms of the Convertible Debentures are set out in the press release
of March 12, 2008.

A commission of 8% of the gross proceeds raised was paid to eligible
registered representatives by way of 5% in cash and 3% in fully paid
common shares. The total number of common shares issued as part of the
commission on this tranche was 57,000.

In addition, as an update to the Company's press release that was issued
on March 12, 2008, the Company has made arrangements with certain secured
lenders of the Company to share their security with the debentureholders
through an amended and restated inter-lender agreement (the "Inter-Lender
Agreement") among such secured lenders, Empirical and the trustee
appointed under a trust indenture (the "Trust Indenture") dated as of
February 27, 2008 between the Company and the Computershare Trust Company
of Canada. The Inter-Lender Agreement provides that all Convertible
Debentures issued under the Trust Indenture will rank pari passu with
such secured lenders, thus providing security for the Company's
obligations to the debentureholders. This shared security applies to all
Convertible Debentures issued under this private placement regardless of
the tranche that the Convertible Debentures were issued under.

Empirical is a marketing solutions company serving Brands that care about
meaningful dialogue with their customers. The Company integrates web
technology, data and traditional direct-to-consumer marketing tactics to
create dialogue between its clients and their consumers.

TSX Venture Exchange does
not accept responsibility for the adequacy or accuracy of this release.

Contacts:
Media Relations - Empirical Inc.
Don Cochrane
Office of the President
(905) 670-7000
(905) 670-0844 (FAX)

Investments - Empirical Inc.
David Garland
Office of the President
(905) 670-7000
(905) 670-0844 (FAX)
Email: info@empirical.com
Website: www.empirical.com

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