MySpaceTV Inks Global Content Distribution Deal with ShineReveille
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Deal Signals First-Ever Partnership between Major Internet Video
Platform and International TV Distributor
CANNES, France--(Business Wire)--
MySpace (http://www.myspace.com), the world's most popular social
network, today announced the launch of a new global partnership with
leading content distributor ShineReveille International. The deal
empowers MySpaceTV (http://www.myspacetv.com) to internationally
distribute its original content series in various forms including
international television, DVD, and merchandise.
News of the MySpaceTV and ShineReveille partnership was officially
announced at the MIPTV conference in Cannes, France where the
company's Managing Director of International, Travis Katz, is
presenting the keynote address at the social networking seminar.
"MySpace provides the creative community with a launch pad to
virally test and distribute content to the world's largest focus
group," says Travis Katz, Managing Director of International for
MySpace. "MySpaceTV has quickly become Hollywood's digital playground
and our relationship with ShineReveille opens up the globe to
MySpace's international content creators."
As the newly merged sales and distribution arm of Shine and
Reveille, ShineReveille International is a member of the Shine Group
of companies that includes Shine, Reveille, Kudos, Firefly and
Princess Productions; the company distributes a broad array of
programming from independent producers and U.S. networks to more than
150 territories worldwide.
Alex Mahon, Shine Group President, said, "MySpaceTV is a proven
fertile ground for emerging creative approaches and techniques; this
deal gives their content the opportunity to transfer directly to
traditional platforms." ShineReveille International President Chris
Grant added, "There is an appetite to create versions of successful
online content that can work for the traditional television platform,
as MySpace have already demonstrated. This partnership allows this to
be taken to the next level."
The pioneering distribution deal enables MySpaceTV content to be
sold exclusively to television and traditional media by ShineReveille
International, while MySpace retains all distribution rights in the
U.S. as well as international web and mobile distribution rights.
Currently ShineReveille has no plans to produce content for MySpace.
Partnering with ShineReveille creates a new distribution model and
will make MySpaceTV programming available to distribution platforms
such as television, DVD and merchandise outlets worldwide. The
financial terms of the partnership were not disclosed.
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier
lifestyle portal for connecting with friends, discovering popular
culture, and making a positive impact on the world. MySpace has
created a connected global community by integrating web profiles,
blogs, instant messaging, e-mail, music streaming, music videos, photo
galleries, classified listings, events, groups, college communities,
and member forums. MySpace's international network includes more than
25 localized community sites in the United States, Brazil, Canada,
Latin America, Mexico, Austria, Denmark, Finland, France, Germany,
Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, United Kingdom, Australia, India, Japan, and New Zealand.
Fox Interactive Media is a division of News Corp. (NYSE:NWS - News,
NWS.A - News; ASX:NWS - News, NWSLV - News).
About ShineReveille International
ShineReveille International is the sales and distribution arm of
the Shine Group, a leading independent production and distribution
company focused on exploiting worldwide intellectual property rights
through scripted and alternative television formats. ShineReveille
International distributes programming from the growing library of
programming of the Shine Group, including Reveille, Kudos, Firefly and
Princess Productions, along with a broad array of programming acquired
from independent producers and U.S. networks, to more than 150
countries worldwide.
MySpace
Alice Regester, 020 3077 4087
aregester@myspace.com
or
ShineReveille
Jonathan Bing, 323-866-6060
jonathan.bing@freud.com
or
Cathy Dunkley, +44 (0) 20 3003 6355
cathy.dunkley@freud.com
Copyright Business Wire 2008
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