SMARTANALYST, Inc. Managing Director, Marc Rovner to Appear as Featured Speaker at...

SMARTANALYST, Inc. Managing Director, Marc Rovner to Appear as Featured Speaker at Global OTC Conference

SMARTANALYST Managing Director of Research and Life Sciences
Industry expert, Marc Rovner, to speak at the 19th Nicholas Hall
Insight Conference in Athens, Greece
NEW YORK--(Business Wire)--
SMARTANALYST, Inc., a pioneer in providing global strategic
research and analytics solutions to Consumer Healthcare and
Pharmaceutical companies, announces the appearance of Marc Rovner as a
featured speaker today at Nicholas Hall's Insight Conference in
Athens, Greece.

Rovner will discuss a question that has pivotal relevance to the
Consumer Healthcare industry, "Am I Consumer or am I Patient?". In his
presentation, Rovner will explore the implications of this question
for the Consumer Healthcare companies in terms of marketing and
product development. In a world of evolving healthcare pressures,
people have to decide first whether they are patients who need Rx
products or consumers who live with OTCs. This presentation will
identify those critical decision points and the tools that marketers
can use to improve their commercial propositions throughout the
lifecycle of the compound or device. Rovner will analyze patient
decision-making, the value of doctor detailing, the commercial
opportunity for success and the implications for lifecycle management.

Rovner is Managing Director of Research at SMARTANALYST, a
consumer healthcare and life science strategic analysis firm. He was
formerly the Vice President of Global New Markets for Johnson &
Johnson, including US, Europe and Asia. Prior to his tenure at Johnson
& Johnson, he achieved successes at Fortune 100 companies such as
Pfizer, Unilever and International Paper. Rovner built and $800mm new
products pipeline for Pfizer and was instrumental in the development
of the immensely popular Listerine Pocketpaks.

Nicholas Hall's Insight 19th European OTC Conference and Action
workshop is a two-day conference designed to put the challenges of the
industry in perspective and help industry players take advantage of
the changing marketing environment. Other featured speakers include
executives from ACNeilsen OTC Pharmacy Services Europe, The Atlantis
Group, Axellus, Banner Pharamacaps, Johnson & Johnson, Europe,
Ladybird Cottage, Merck CHC France and Reckitt Benckiser. The
conference runs from April 9th - 11th, 2008.

About SMARTANALYST, Inc.

SMARTANALYST, Inc. delivers strategic research, analytics and
outsourced knowledge solutions to corporate clients in the life
sciences, consumer healthcare, consumer products, financial and
marketing services industries. The company is flourishing by providing
a high-quality, cost-effective research and analytics solutions
portfolio that supports decision-making processes for Licensing &
Acquisition, Business Development, Research & Development, Corporate
Strategy and Marketing. More information is available on the company's
Web site, www.smartanalyst.com.

SMARTANALYST, Inc.
Hilarie Viener, 646-224-5875
hviener@smartanalyst.com

Copyright Business Wire 2008