Photo

Reuters Photojournalism

Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography.  See more | Photo caption 

Photo

Devastated by tornado

A huge tornado tears through the Oklahoma City suburb of Moore, killing dozens.  Slideshow 

Photo

Best of Cannes

Style and scenes from the Cannes Film Festival.  Slideshow 

Sponsored Links

Procter & Gamble plans hip-hop music foray

Janet Jackson and Jermaine Dupri attend a benefit at the Esquire House 360 in Beverly Hills November 1, 2006. Consumer products giant Procter & Gamble is getting into the hip-hop business by launching a record label with Island Def Jam Music Group, to be run by Dupri. REUTERS/Mario Anzuoni

Janet Jackson and Jermaine Dupri attend a benefit at the Esquire House 360 in Beverly Hills November 1, 2006. Consumer products giant Procter & Gamble is getting into the hip-hop business by launching a record label with Island Def Jam Music Group, to be run by Dupri.

Credit: Reuters/Mario Anzuoni

Sat Apr 12, 2008 8:57pm EDT

NEW YORK (Billboard) - Consumer products giant Procter & Gamble is getting into the hip-hop business by launching a record label with Island Def Jam Music Group.

The joint venture with be called Tag Records, a nod to Procter & Gamble's's Tag body sprays. It will be run by Island Urban president Jermaine Dupri, who helped produce the latest sales disappointment by his girlfriend, Janet Jackson.

Tag Records will unveil its first signing in May, and is promising a marketing budget 10 times the going rate of $1 million or so for most artists.

"My goal is to find artists that have longevity written all over their face," said Dupri, adding that TAG is expected to launch two artists per year during the course of the three-year deal.

Jackson's "Discipline," meanwhile, is currently at No. 45 on the Billboard 200 in its sixth week.

Reuters/Billboard

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.