Capital ID Goes International and Appoints Two New Directors

ZWOLLE, the Netherlands, April 14 /PRNewswire/ -- Capital ID, specialist
in marketing operations management (MOM), announces the further expansion of
its business to North America, the United Kingdom and Continental Europe.
Richard Goat and Jerry Gilroy have joined the Capital ID team to drive
international success. Jerry will focus on European and International
business expansion, whereas Richard will address the North American
marketplace.
Richard Goat, President Capital ID, Inc.
Richard Goat (1943) has spent his entire career at the leading edge of
deploying computer hardware, software and consultancy services in a wide
variety of industry sectors and across a range of different geographies.
Richard began with a corporate career in IBM in North America and then in
Europe. For the past twenty-five years he has managed fast growing software
and consultancy companies in insurance, financial services, medical and
pharmaceutical markets. He has also spoken extensively in the USA and Europe
on CRM and marketing related projects.
Richard: "The concentration on our home market, on producing a quality
software product and on ensuring that we have satisfied customers are the
three critical success factors which will underpin the future expansion. My
experience of working in America and of building teams and launching products
into the US should be very helpful." Richard is very enthusiastic about
introducing Capital ID to the US market. "The US market is the most mature
for marketing operations software. We recognize that we will be the new
player on the block but we are confident that our ability to deliver
significant business benefits will be recognized by discerning companies."
Jerry Gilroy, Vice President International Operations
Jerry Gilroy (1951) has a strong background in market development, sales,
marketing and corporate management. Over the past twenty plus years, Jerry
has used his skills set to help software companies grow internationally.
Also, he has been involved in acquisitions and successful trade sales. His
reasons to join Capital ID are the ID manager product, the people, the
costumer base and the company's great potential. His experience in developing
and managing growth will be an great asset to Capital ID. "As a qualified
marketeer, I will help to develop new markets and achieve international
growth." Jerry is content with entering international markets. "Many of the
existing Capital ID clients are multinationals. Taking Capital ID
internationally is a natural progression, both with existing clients and new
clients."
Luke McKeever, CEO at Capital ID, expects that the two men will add a lot
of value to the company with their skills in areas like international
business development, partner and channel support, marketing technology and
general business leadership. "The appointment of these seasoned professionals
will give our international expansion a running start. Hiring additional
resources like Jerry and Richard also means that Capital ID will still be
able to maintain a strong focus on existing customers in our very important
home market in the Netherlands," he says.
About Capital ID
Capital ID focuses on the automation of marketing processes. With its ID
manager software and service solutions, the company is the market leader in
the Netherlands for marketing operations management (MOM) and digital asset
management (DAM). Capital ID's customer base includes Akzo Nobel, Randstad
Holding, Starbucks, ABN Amro, Rabobank International, USG People, Vedior, SNS
Bank, and Renault. Capital ID is managed by Luke McKeever (CEO), Dennis Steen
(CMO), and Andrey Prins (CTO). The company is located in Zwolle (the
Netherlands) and has two divisions: ID manager and ID interactive. For more
information: http://www.capitalid.com.
SOURCE Capital ID BV

For editorial information or pictures of Richard Goat and Jerry Gilroy: Influx
PR - Frieda Zieleman - tel: +31-55-3663034 - e-mail: frieda@influx-pr.com; or
Capital ID - Luke McKeever - tel.: +44-1225-485969 / e-mail:
l.mckeever@capitalid.com; Capital ID BV - Assiesplein 1- 8011 XD Zwolle, Tel:
+31-38-4229999 - e-mail: info@capitalid.nl - internet:
http://www.capitalid.com