Assurity Financial Services and Motivity Solutions Agree to Mortgage Business Technology...

Assurity Financial Services and Motivity Solutions Agree to Mortgage Business Technology Co-Development Venture

Mortgage Bank Receiving a Customized Technology Solution at a
Fraction of Development Costs While Helping Shape the Next Generation
of Mortgage Technology
DENVER--(Business Wire)--
Motivity Solutions, a leading provider of technology solutions for
the residential mortgage industry, has reached an agreement with
Assurity Financial Services, LLC, to co-develop the flagship Movation
system, a revolutionary enterprise lending and business management
solution built in collaboration with mortgage bankers through the
LenderBuilt initiative. Motivity Solutions launched LenderBuilt in
December 2007, to identify a select group of lender partners to
collaborate in building its next generation enterprise mortgage
system.

Colorado-headquartered Assurity Financial Services is an FHA
licensed lender in 29 states with 2007 volume of more than $505
million. Its more than 500 employees work in offices in Englewood, CO;
Tempe, AZ; Las Vegas, NV; and Bellevue, WA. Assurity is poised for
continued growth through its Wholesale, Retail, and Outside Loan
Officer sales channels with projected volume of more than $1 billion
in 2008.

Due to its business expansion, Assurity outgrew its off-the-shelf
software, and its disparate operating systems caused inefficiencies
throughout the organization. Assurity's search for a viable technology
solution left them discouraged with the lack of economical software
options available to mid-sized mortgage bankers. Assurity sought an
unprecedented, and unconventional, solution as a co-development
partner under Motivity Solutions' LenderBuilt initiative.

"At the end of the day, we have chosen Motivity Solutions for this
joint development project because they have the necessary acumen in
software development as demonstrated by their experience; and they
understand the mortgage business - having actually run a very
successful mortgage banking company," said Assurity managing partner
Calvin Hamler, "Together we are rethinking the entire lending process
and creating a system that is powerful, flexible, and extensible
enough to remain viable in the ever changing mortgage lending
environment."

"Assurity Financial Services is the co-development partner we
envisioned when we launched the LenderBuilt concept," said Motivity
Solutions CEO Tyler Sherman. "Its focus on high quality, high
productivity processes will allow our two firms to accomplish a shared
vision for creating the next generation enterprise mortgage lending
and business process automation system."

Motivity Solutions has dedicated a four-person development team to
work with Assurity during the 16 month development of Movation,
including modules for business intelligence; 3rd party integration;
business rules management; an LOS for wholesale, retail and enterprise
processes; compliance and quality control; imaging and content
management; CRM and marketing; and products and pricing. Each module
will require 45 to 60 days in development and will be implemented as
completed.

"We'll continue to seek cutting edge mortgage bankers to
co-develop Movation in an actual production environment," said Todd
Sherman, President and COO of Motivity Solutions. "In exchange for
participating with the co-development of Movation, our LenderBuilt
partners will receive a truly customized, end-to-end solution at a
fraction of the cost."

Building Movation in a live environment allows LenderBuilt
partners to shape the functionality of the program versus being
subject to a programmer's decisions. More importantly, Movation is
designed as a platform upon which to integrate a lender's existing
systems, extending the utilization of previous technology investments.
Motivity Solutions' modular development process and phased
implementation approach allow LenderBuilt partners to integrate new
technology in stages for quick efficiency gains.

"LenderBuilt was launched to revolutionize mortgage lending and
business process automation through joint technology development with
a top shelf mortgage banker," said Tyler Sherman. "Assurity Financial
Services is a vibrant mortgage banking operation poised for amazing
success. Our development collaboration will allow the creation of a
system that supports and accelerates their growth objectives."

About Assurity Financial Services

Assurity Financial Services, LLC began as a two person start-up in
2002, founded by managing partners Calvin and Troy Hamler. Government
lending is at the heart of Assurity. Having started as an FHA shop,
Assurity continues to gain market share as one of the premier
government lenders of its size. Common sense risk assessment and
conservative management have poised Assurity for profitability and
sustained growth.

With active retail and wholesale production channels, Assurity has
been able to reach more homeowners in need of government loan
programs. Sound lending practices, state-of-the-art technology, and
great employees have enabled Assurity to extend credit through its
multiple business channels with an unprecedented level of consistency.

About Motivity Solutions

Motivity Solutions was launched in 2006 by the founders of
Watermark Financial Partners, a private mortgage banking firm that was
the 7th largest FHA lender in the country with closings of almost $1.5
billion per year. Its sale in 2004 was noted as the largest
acquisition of a private mortgage banker that year. Watermark's
success was credited to its proprietary technology platform and
business process automation, which resulted in unmatched productivity
and profits. Motivity is building on this proven foundation with its
next generation of mortgage technology, Movation, a revolutionary
enterprise lending solution for mortgage bankers.

About LenderBuilt:

Motivity Solutions launched LenderBuilt, a nationwide search to
identify leading mortgage bankers to participate in the development of
Movation's various modules. LenderBuilt is ideally suited for
mid-sized bankers with more than 250 employees, who originate loans
through multiple branches and origination channels.

Motivity is actively seeking its next Lenderbuilt partner to
follow their current development schedule and further enhance each
Movation Module after successfully implementing it with Assurity.
Participating lenders will work in conjunction with Motivity Solutions
and will be able to add custom functionality to a proven product
without having to pay for the enhancements. This is a tremendous
opportunity for a select lender partner, and they will receive
unmatched value in a time where upgrading technology is difficult.

For more information about Motivity Solutions and the LenderBuilt
co-development initiative, please visit www.LenderBuilt.com, or
contact Tyler Sherman, CEO, at Tyler@MotivitySolutions.com.

For Motivity Solutions
Depth Public Relations, LLC
Media Contact:
Kerri Milam, 404-378-0850

Copyright Business Wire 2008