Zigging When They Zag: Seabourn Builds Its Future on Small Ships

Mon Apr 14, 2008 9:29am EDT

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Ultra Luxury Line Bucks Trend, to Deliver 'Seabourn Yachting Life'

MIAMI, April 14 /PRNewswire/ -- At a time when cruise lines are building
bigger and bigger ships, The Yachts of Seabourn is purposefully bucking the
trend, and instead building intimate, yacht-like vessels that will allow it to
maintain its position at the top of the ultra luxury segment of the travel
industry. Amid all the excitement about whose next ship will be the world's
largest, the company's elegant, all-suite Seabourn Odyssey, due to be launched
in June of 2009, will extend the company's commitment to providing the sort of
highly personalized service and exceptional delivery of destinations that is
only possible on small ships.
    Seabourn Odyssey and the two other new vessels that Seabourn has on order
will each carry just 450 guests at double occupancy, where other ultra luxury
ships are being designed for up to 750 guests, and the industry's newest
mega-ship, once launched, will hold 6,400.
    "I think there is a line between a small-ship and a large-ship
experience," said Seabourn president & CEO Pamela C. Conover. "We choose not
to cross that line," she continued, "because we are committed to providing the
sort of individualized experience that is the reason Seabourn guests choose to
travel with us. We are building for a particular sort of very discerning
traveler who understands the equation between intimacy and luxury."
    The new ships, Seabourn Odyssey and her un-named sisters-to-be, will
provide among the highest ratios of space per guest in the industry, and they
will take advantage of that space to lay on amenities such as an expansive
11,500-square foot indoor/outdoor spa, spread over two decks, that will be the
largest on any luxury ship. Ninety percent of the ship's guest accommodations
will have private verandas, and the ships will feature four alternative dining
venues, again unheard of for ships of this size. But for all their
spaciousness, the new Seabourn yachts are designed to engender the relaxed,
sociable lifestyle that characterizes life aboard their smaller sisters.
Lounges are scaled for informal gathering and conversation, which are also
encouraged by Seabourn's all-inclusive fares, which provide complimentary
service of beverages including wines and spirits throughout the cruise. Their
intimate size will allow them to call at ports and harbors where larger ships
cannot follow, giving Seabourn's privileged guests access to the sort of
authentic experiences they seek when they travel.
    Seabourn Odyssey will begin her maiden season sailing in the Eastern
Mediterranean and Black Seas, visiting marquee ports such as Venice,
Dubrovnik, Istanbul and Yalta, as well as newly-discovered gems including
Batumi, Georgia; Sochi, Russia and the Greek Isles of Khyos and Symi. Like her
smaller sisters, Odyssey will take advantage of secluded anchorages in Triluke
Bay on Croatia's Dalmatian coast and the Greek island of Amorgos to deploy its
signature water sports marina, offering guests the pleasure of a day spent
enjoying the Seabourn yachting lifestyle in the warm, clear waters, right from
their own luxurious craft.
    With Early Booking Savings of up to 35%, fares for Seabourn Odyssey
voyages start from $4,002 per person, based on double occupancy. Other
Seabourn yacht vacations start from $2,398 per person, double.
    For information on Seabourn Odyssey or any of The Yachts of Seabourn,
contact your travel agent, call Seabourn at 1-800-929-9391 or visit
www.seabourn.com .
    The Yachts of Seabourn provide the ultimate in ultra luxury cruise
vacations to the most desirable destinations on earth. Seabourn is a proud
member of World's Leading Cruise Lines. Our exclusive alliance also includes
Aida Cruises, Carnival Cruise Lines, Holland America Line, Ocean Village, P&O
Cruises, Princess Cruises, Cunard Line and Costa Cruises. Sharing a passion to
please each guest, and a commitment to quality and value, our member lines
appeal to a wide range of lifestyles and budgets. Together we offer exciting
and enriching cruise vacations to the world's most desirable destinations. The
Yachts of Seabourn is a brand of Carnival Corporation and plc (NYSE/LSE: CCL
and NYSE: CUK), and supports the Ocean Conservation & Tourism Alliance,
dedicated to education and promotion of best practices for protecting the
marine environment.
SOURCE  The Yachts of Seabourn

Bruce Good of The Yachts of Seabourn, +1-305-463-3105, bgood@seabourn.com
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