IdentityTruth Selected by Provell, Inc. to Offer Identity Protection Services to...

IdentityTruth Selected by Provell, Inc. to Offer Identity Protection Services to over 500,000 Members

WALTHAM, Mass.--(Business Wire)--
IdentityTruth, the leading provider of a new breed of services to
help consumers safeguard their Privacy and Identity, today announced
that it has been selected by Provell, Inc. to offer its members
comprehensive identity management services at an exceptional value.
Provell, Inc. develops, markets and manages an extensive portfolio of
unique and leading-edge membership and customer relationship marketing
programs.

Identity theft is the fastest growing crime in the U.S. with
millions of people being impacted each year by this form of fraud.
Today consumers are often left confused and defenseless about their
options. IdentityTruth combines data from many different sources
beyond credit, to detect suspicious activities, fraud schemes, credit
requests, related data breaches, and the individual's specific profile
to offer a more complete picture of a consumer's identity risk--from
credit information to SSN tracking. Armed with precise actionable
information from IdentityTruth, consumers can proactively reduce the
risk of misuse of their identities through a better understanding of
where their personal data exists.

"Consumers protect their cars, homes and businesses from fraud and
theft, but often overlook the much greater risk to their own
identity," said Steven Domenikos, CEO of IdentityTruth. "Provell
recognizes that its members can better protect themselves with our
comprehensive services at members-only prices. We offer consumers the
ability to better safeguard their privacy and identity through greater
understanding of where their personal information may be used or
misused. Early detection is the only true protection."

All Provell customers that sign up for IdentityTruth's
leading-edge premium member services are also eligible for
IdentityTruth's compelling $2 million dollar service guarantee.

"IdentityTruth provides unique capabilities to our members to help
them keep their identities safe," said Paul Wallerich, VP of Marketing
Development at Provell. "IdentityTruth's proactive approach fits our
customers' needs to get the earliest possible notification in advance
of any identity misuse, which affords them the best possible
protection."

About Provell

Provell, Inc., a privately held company headquartered in
Minneapolis, Minnesota, develops and manages an extensive portfolio of
unique and leading-edge membership and customer relationship
management programs. These programs are provided to corporate clients
who are seeking to enhance customer loyalty and generate more income
from every customer relationship. Subscribers to Provell's proprietary
programs receive exclusive savings opportunities on a wide range of
lifestyle-specific products and services, insightful information, and
other benefits in interest areas such as shopping, travel,
hospitality, entertainment, health/fitness, home decorating and
cooking. For more information, go to www.provell.com or call
952-258-2000.

About IdentityTruth

IdentityTruth is the leading provider of a new breed of service to
help consumers safeguard their Privacy and Identity. Through
innovative technology, individuals receive the earliest possible
notification(TM) in advance of potential misuses of their identities
so they can take better control. Early detection is the best
protection. IdentityTruth is a privately held, VC- funded company
headquartered in Waltham, Massachusetts. Investors include Argonaut
Ventures and Stata Venture Partners. For more information, go to
www.identitytruth.com or call 781-684-1300.

Kel & Partners
Laura Ackerman, 508-366-2099, ext. 125
laura@kelandpartners.com

Copyright Business Wire 2008