RepHresh Pro-B Blocks Yeast and Bacteria - New Daily Probiotic Supplement Sparks...

Tue Apr 15, 2008 7:15am EDT

* Reuters is not responsible for the content in this press release.

RepHresh Pro-B Blocks Yeast and Bacteria - New Daily Probiotic Supplement Sparks Revolution in Women's Health in Canada

CONCORD, Ontario--(Business Wire)--
Specially formulated by doctors at the Canadian National Research
and Development Center for Probiotics, over-the-counter RepHresh
Pro-B, a feminine probiotic, is now available to women in Canada as a
daily supplement to block and reduce yeast and bacteria to maintain
healthy vaginal flora.

   Women can finally take control of their feminine health with a
daily probiotic - a capsule taken orally like a vitamin. Although most
people think of a probiotic for digestive health--now women in Canada
will be able to purchase a breakthrough in probiotics that will block
yeast and bacteria to maintain feminine health.

   RepHresh Pro-B contains two patented and clinically tested vaginal
strains of probiotic Lactobacillus, Lactobacillus rhamnosus GR-1(TM)
and Lactobacillus reuteri RC-14(TM), which have been shown to promote
vaginal health.

   Women do not always know when vaginal health is being compromised.
"Vaginal yeast counts are shown to change significantly within a given
month, even with no symptoms," says Dr. Gregor Reid, President of The
Board of the International Scientific Association for Probiotics and
Prebiotics. "When taken daily, the probiotic strains in RepHresh Pro-B
are shown to block unwanted yeast and bacteria to maintain vaginal
flora."

   Probiotics ("for life") introduce friendly bacteria into the body
to promote and sustain healthy vaginal flora. Studies show that the
vaginal ecosystem is constantly fluctuating, making it susceptible to
unwanted yeast or bacteria at unpredictable times - whether due to
oral antibiotics, the menstrual cycle, sexual activity, or a host of
other factors.

   Since the body has limited resources to sustain either good or bad
bacteria, probiotics boost the healthy flora and give them a tactical
advantage in the war over the body's microbiological environment.

   "RepHresh Pro-B reduces side effects associated with the depletion
of healthy vaginal flora," said Dr. Reid, "For reasons not yet
understood, one third of women at any given time, have severely
depleted lactobacilli, even if they don't know it."

   In addition, antibiotics taken for other ailments can also kill
healthy vaginal flora, making a woman vulnerable to unwanted yeast and
bacteria. Pro-B can be taken with antibiotics to maintain or
supplement this healthy flora.

   Pro-B is a powerful way to keep the vaginal ecosystem balanced and
can be used in conjunction with pH balanced RepHresh Vaginal Gel,
clinically shown to fight feminine odor.

   "We are seeing a revolution in women's health," adds Dr. Reid.
"Vaginal probiotics keep vaginal flora healthy, and you can't put a
price on that."

   RepHresh Pro-B and RepHresh Vaginal Gel are available in the
feminine care aisle of most drug and discount stores. You can also
visit www.Aurium.ca to order online and to learn more about vaginal
health. Or call 877-728-7486.

   Lil' Drug Store Products, Inc. is responsible for the production,
sales and distribution of innovative consumer healthcare products
worldwide. Lil' Drug Store's product mix includes feminine care
(Replens(R) Long-Lasting Vaginal Moisturizer, Intimate Options Mousse
Personal Lubricant and RepHresh Vaginal Gel), and pain relief
(Legatrin PM(R) pain reliever/sleep aid) among others.

   Lil' Drug Store Products is proud to work with Aurium Pharma to
make RepHresh branded products now available to women in Canada.
Aurium Pharma provides solutions to aid in the maintenance of
healthier bodies and minds with the most reliable and effective
products designed to focus on specific health concerns. www.aurium.ca

For Lil' Drug Store Products, Inc.
Suzy Ginsburg, 713-721-4774
suzy@gcomworks.com

Copyright Business Wire 2008