Pizza Hut(R) Offers Five Dollar Pizza That Doesn't Skimp on Taste

Tue Apr 15, 2008 11:33am EDT

* Reuters is not responsible for the content in this press release.

Reminds Customers Feeling Tax Day Pinch to Reach out for Some
                           Pizza Mia Relief
DALLAS--(Business Wire)--
Regardless of your mood after crunching the numbers this Tax Day,
April 15, munching some Pizza Mia from Pizza Hut makes dollars and
sense. The new Pizza Mia is not just a better value than the
competition, but great tasting, too.

   "The competition offers a value pizza with a catch - it's a
smaller size," said Brian Niccol, Pizza Hut CMO. "But we didn't want
to do that. Instead, we're offering a larger medium pizza for $5 that
is great tasting, too."

   While other pizza chains may flaunt deals on three pizzas for four
dollars, don't be fooled by the numbers - the low price means less
pizza. In a direct comparison with the closest competitor's value
pizza, Pizza Mia clearly offers a better deal than Domino's with 44%
more pizza(1). In fact, even if Domino's added a fourth pizza to its
deal, three Pizza Mia pizzas would still be more food and a better
value.

   "Pizza is a meal that's synonymous with sharing," Niccol said.
"With the high quality ingredients found in Pizza Mia, you can be
proud to serve it to your friends and family and feel smart knowing
that you've stretched your dollar."

   With Pizza Mia, consumers can satisfy the hunger of eight eaters
for just $2.00 per person(2).

   Pizza Mia is $5.00 each when you buy three or more one-topping
pizzas or just $6.99 each. Each 12-inch pie is made with high-quality
ingredients pizza lovers crave -- whole milk mozzarella cheese, old
world sauce made from sweet vine-ripened tomatoes, and dough made from
fine, white Great Plains flour. While other pizza deals come and go or
require a coupon, Pizza Mia saves you cash year round.

   And if you're facing a long line at the post office to drop off
your tax return, you can spend the time ordering from Pizza Hut,
thanks to the new Total Mobile Access. Total Mobile Access lets Pizza
Hut customers order from their cell phones using mobile Web or text
messages. Pizza Hut is the first national chain offer both
technologies to its customers.

   About Pizza Hut

   As the world's largest pizza restaurant company with almost 6,200
restaurants in the United States and more than 4,000 restaurants in
100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands,
Inc. (NYSE: YUM). The company's 49-year legacy of leadership and
innovation has made it the recognized leader in the $37 billion pizza
category. Those hungry for more information can go to the official
Pizza Hut Website at www.pizzahut.com.

   (1) Pizza Mia 3 for $5 deal (12" pizza) is 44% more pizza than
Domino's 444 deal (10" pizza)

   (2) Three Pizza Mia one-topping pizzas ($15.00) X eight slices per
pizza (three slices per person; group of eight) = $1.88 per person

Pizza Hut
Chris Fuller, 972-338-7844
chris.fuller@pizzahut.com

Copyright Business Wire 2008
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