Research and Markets: eCall Market at a Crucial Stage in Europe

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c89046) has announced the
addition of "Strategic Analysis of the European Markets for eCall and
bCall Systems" to their offering.

This Frost & Sullivan research service titled Strategic Analysis
of the European Market for eCall and bCall Systems provides market
measurements and competitive information on the eCall market in
Europe. This research offers information and analysis of the voluntary
agreement being discussed by European Commission (EC) and European
Automobile Manufacturers' Association (ACEA) and also examines the
different solutions being proposed by the ACEA to bring in more
flexibility to offer eCall services. The research analyses the impact
of different types of eCall solutions expected to come into the market
and also the flexibility it will give to mass market and premium
manufacturers to offer eCall with a bouquet of other telematics
services whereby a solid business case can be built around eCall. This
information will potentially help vehicle manufacturers and suppliers
to make informed decisions on how to build a business case for
telematics services around eCall. In this research, Frost & Sullivan's
expert analysts thoroughly examine the following technologies: eCall
and other telematics systems, namely stolen vehicle tracking (SVT),
pay as you drive (PAYD) and remote vehicle diagnostics (RVD).

eCall Market at a Crucial Stage in Europe

Sixteen member states are currently committed to the eCall MoU,
with France and the United Kingdom being the key non-signatories. The
United Kingdom has reportedly stated cost and lack of benefits as the
major reasons for deferring the decision to sign the MoU. 2008 thus
becomes a crucial year for the European Commission (EC) to bring eCall
back on track and ensure smooth implementation. To this end, the EC
along with the European Automobile Manufacturers' Association (ACEA)
has to win the commitment of member states and also work along with
the telecom industry to ensure that infrastructure development for
eCall, such as PSAP development, progresses at a rapid pace.

"The smooth implementation of the eCall voluntary agreement will
open the door for other telematics services," notes the analyst of
this research. "With the ACEA discussing different types of eCall
solutions on one side and standard telematics platforms including NGTP
and tema.mobility entering into the market on the other, the time is
right for vehicle manufacturers and suppliers to start developing a
killer business package for telematics services with eCall as the core
focus." The ACEA is currently proposing different types of eCall
solutions in line with the planned voluntary agreement with the EC to
introduce eCall as a standard optional feature in all new type,
approved vehicle models. These solutions will offer vehicle
manufacturers flexibility in terms of cost and features to build a
telematics service package and price it cost efficiently for end
consumers. The range of solutions will also allow vehicle
manufacturers to offer them for existing and new vehicle models,
thereby boosting the market for eCall systems in Europe.

eCall Will Be Offered as an Option on All New Type Approved Models
Only

The voluntary agreement between ACEA and EC will be applicable for
only all new type, approved vehicles post September 2010 and, in this
case, eCall will be offered as a standard option on all these
respective models. However, with ACEA proposing different forms of
eCall solutions ranging from a mobile phone-based aftermarket solution
to premium embedded telematics package, even existing vehicle models
now have a solid package to introduce eCall at a cost-effective price.

"The market is poised to achieve 100 percent penetration by 2017,"
comments the analyst. "By this time, the entire range of telematics
services such as eCall, stolen vehicle tracking, pay as you drive,
vehicle insurance and remote vehicle diagnostics will enter the growth
stage."

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following
market sectors in this research:

By Telematics-Based Safety System:

-eCall

-bCall

By Geographic Region:

-The United Kingdom

-France

-Spain

-Italy

-Germany

-Belgium

-Netherlands

Technologies

The following technologies are covered in this research:

-eCall

-bCall

-Stolen vehicle tracking (SVT)

-Pay as you drive (PAYD)

-Remote vehicle diagnostics (RVD)

For more information, visit
http://www.researchandmarkets.com/reports/c89046.

Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008