Joe's(R) to Open First Retail Store in Bucktown Neighborhood of Chicago

LOS ANGELES, CA, Apr 17 (MARKET WIRE) --
Joe's Jeans Inc. (the "Company") (NASDAQ: JOEZ) today announced the
lease signing for its first full price branded store in the trendy Bucktown
neighborhood of Chicago. Located at 1715 North Damen Avenue, the 1,890
square-foot store is scheduled to open in August 2008 and will feature an
entire collection of Joe's apparel as well as related accessories such as
belts and handbags. Bucktown is home to such notable retailers as Marc by
Marc Jacobs, Cynthia Rowley, Nanette Lepore, G-Star, Intermix and Scoop NYC.

Marc Crossman, President and CEO of the Company, stated: "This
announcementof our first full priced retail store marks the beginning of what we
firmlybelieve will be the most exciting phase for the Joe's(R) brand. Expanding
into
retail will allow us to not only provide our loyal customer base a full
breadth of product but also attract new customers to the Joe's(R) brand. As part
of our 2008 objective to open four stores, we are thrilled to launch our
retail rollout in Bucktown, one of the most sought-after shopping districts in
Chicago. We look forward to showcasing the full collection of Joe's(R) in one
of the most dynamic cities in the world."

About Joe's Jeans Inc.

Joe's Jeans Inc. designs, produces and sells apparel and apparel-related
products to the
retail and premium markets under the Joe's(R) brand and related trademarks.
More information is available at the company website at www.joesjeans.com.

Statements in this news release which are not purely historical facts are
forward-looking statements, including statements containing the words "intend,"
"believe," "estimate," "project," "expect" or similar expressions.
Forward-looking statements in this press release include, without limitation,
its
plan to open the full price retail store in Chicago, and any effect that
such an opening may have on the Company's future financial performance. These
statements are made pursuant to the safe harbor provisions of Section 21E of
the Securities Exchange Act of 1934, as amended. All forward-looking
statements are based upon information available to Joe's Jeans Inc. on the date
of
this release. Any forward-looking statement inherently involves risks and
uncertaintiesthat could cause actual results to differ materially from the
forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to: uncertainty regarding the effect or outcome
of the Company's retail strategy for fiscal 2008, including but not limited to
the opening of a retail store in the Bucktown shopping district in Chicago,
Illinois; the uncertainty of securing additional retail locations; unforeseen
costs associated with ramping up the Company's retail infrastructure;
expectations in the retail marketplace for the Joe's(R) brand; and other risks
detailed in the Company's periodic report filings with the Securities and
Exchange
Commission. By making these statements, the Company undertakes no obligation to
updatethese statements for revisions or changes after the date of this release.
Readers
are cautioned not to place undue reliance on forward-looking statements.

Contact:
Joe's Jeans Inc.
Dustin A. Huffine
323-837-3727

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