The Parent Company Announces a New Toy Relationship with Circuit City

eToys Division to Support Toy Department on CircuitCity.com

DENVER, April 17 /PRNewswire-FirstCall/ -- The Parent Company
(Nasdaq: KIDS), a leading commerce, content and new media company for growing
families, today announced a new relationship between its eToys division and
Circuit City, Inc. to merchandise and fulfill select toys sold on
CircuitCity.com.
eToys, a leading online toy retailer, will provide popular children's
products for the toys and kids electronics department on the Circuit City
website. eToys offers a toy e-commerce solution for online retailers like
CircuitCity.com, providing category management, product content, inventory
control and order fulfillment.
"Through our eToys solution, The Parent Company offers retailers a proven
way to increase traffic and sales by featuring toys as part of their
assortment, without the inventory risk or additional staff," said Michael J.
Wagner, President and CEO of The Parent Company. "Our relationships with major
national retailers allow our eToys division to leverage our merchandising
expertise and make full use of our extensive technology and fulfillment
resources."
Other retailers using the eToys solution include: Sears.com, Kmart.com,
Shop.com, Amazon.com, Macys.com, KBtoys.com, HSN.com and Buy.com.
ABOUT THE PARENT COMPANY
The Parent Company, Inc. (Nasdaq: KIDS) is a leading commerce, content and
new media company for growing families. The company provides comprehensive
eCommerce and eContent resources to help families plan, play and grow. The
company's toy business offers thousands of toys and children's products
through its eToys.com web site, catalogs and strategic retail partnerships;
and personalized dolls and accessories through its My Twinn.com brand. Through
its baby business, the company is a leading online retailer of brand-name
baby, toddler and maternity products sold through the BabyUniverse.com and
DreamtimeBaby.com web sites. The company's luxury brands, PoshTots.com and
PoshLiving.com, reach the country's most affluent consumers with luxury baby
apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com
and ePregnancy.com, The Parent Company has established a recognized platform
for the delivery of content and new media resources to a national audience of
expectant parents. The Parent Company is a market-leading digital content and
eCommerce company focused on parents.
SOURCE The Parent Company

Media Relations, Sheliah Gilliland, +1-303-226-8685; or Investor Relations,
Barry Hollingsworth, +1-303-226-6205, both of The Parent Company