Iomega Announces New Media Xporter Drive for Use With Today's Popular Game Consoles

Iomega Announces New Media Xporter Drive for Use With Today's Popular Game
Consoles
Innovative Cross-Platform Portable Storage Device Makes It Easy to Enjoy
Digital Video, Images and Music in the Living Room Without a PC

SAN DIEGO, April 17 /PRNewswire-FirstCall/ -- Iomega Corporation
(NYSE: IOM), a global leader in data protection and security, today announced
the new Iomega(R) Media Xporter(TM) Drive, a game-oriented portable hard drive
that provides cross-platform media storage for Xbox(TM) 360 and PlayStation(R)
3 consoles, making it easier than ever to utilize today's popular game
consoles and high definition televisions and other large screen TVs to share
photos, videos, and music collections with family and friends.
The wallet-sized USB-powered 160GB* Media Xporter Drive utilizes the USB
2.0 ports on the Xbox 360 or the PlayStation 3 to give gaming enthusiasts a
convenient new way to enjoy music, digital movies, and photos through the
family game console, without the need of a PC or digital media adapter. The
new Iomega Media Xporter Drive has been tested for compatibility with the Xbox
360 and the PlayStation 3 and like other Iomega products is a complete storage
solution that includes value-added software for converting file formats not
natively supported by the game consoles.
About the Iomega Media Xporter Drive
Because the current Xbox 360 and PlayStation 3 consoles support HDMI
connections and high-definition television resolutions of up to 1080p, photos
and videos stored on the Iomega Media Xporter Drive (and displayed through
either game console) take on the breathtaking sharpness and clarity of today's
most advanced HDTV's.
"The new Iomega Media Xporter Drive extends the value of today's most
popular game consoles that are already evolving into home entertainment
centers," said Ralf San Jose, global product manager for HDD Products, Iomega
Corporation. "For the home-gamer enthusiast, the Media Xporter Drive provides
an easy-to-use portal for 160GB of family photos, music files and videos to
move beyond the computer room and into the family room for the enjoyment of
everyone."
Designed for plug-and-play operation and easy portability, Iomega's new
Media Xporter Drive features a rugged 2.5 inch portable hard drive that
requires no external power supply -- just connect its USB 2.0 "Y" cable to two
available USB 2.0 ports on the Xbox 360 or PlayStation 3. The Media Xporter
drive natively supports PlayStation 3 and Xbox 360 compatible formats such as
MP3, MPEG-4 and JPEG, and it also comes with video conversion software to
convert additional video file formats into compatible game console formats.
Prism Video Converter MX software can be downloaded free of cost to convert
input files in formats such as QuickTime, AVI, VOB and others, into MPEG-4
files that are playable by the game consoles.
"The new Media Xporter Drive is a total solution from Iomega that includes
software to convert most kinds of video formats for use with an Xbox 360 or
PlayStation 3," continued San Jose. "That means a game console can run an
entire media library, be the family video and photo viewer, not to mention run
favorite music playlists. The Iomega Media Xporter Drive makes home
entertainment accessible and portable in a way that's fresh and relevant for
today's home gamer."
As an added plus, users of the new Media Xporter Drive can not only take
their media files wherever they need them, but also use the Media Xporter
Drive as a backup solution for 160GB of media files stored on virtually any
computer with a USB port. Iomega's new Media Xporter Drive can carry up to
640,000 photos, over 2,900 hours of music or 240 hours of video.**
About the PlayStation 3 and Xbox 360 Game Consoles
Microsoft's Xbox 360(TM) game console, released worldwide in late 2005,
supports HD video output of 720p, 1080i or 1080p with the Xbox 360(TM)
Component HD AV cable (or HDMI cable for HDMI-equipped Xbox 360 units). It has
3 USB 2.0 ports which can be used with the Iomega Media Xporter Drive.
Sony's PlayStation 3 game console, released in Japan and North America in
late 2006, supports video of 1080p, 1080i, 720p, or 480p and 480i either
through the built-in HDMI connector or through Sony's AV Multi cable for
component connections. Most models come with 4 USB 2.0 ports (except for the
40GB model which comes with 2 USB 2.0 ports), any of which can be used with
the Iomega Media Xporter Drive.
Compatibility
Designed for use with Xbox(TM) 360 and PlayStation(R) 3 game consoles, the
Iomega(R) Media Xporter Drive USB 2.0, 160GB is also compatible with Apple
computers (Mac(R) OS X 10.1 and above) and with Microsoft(R) Windows 2000
Professional or above, including Windows Vista.
Availability and Price
The Iomega(R) Media Xporter Drive USB 2.0, 160GB is now available in the
U.S. for $119.95 (U.S. suggested retail) and in Europe for euro 99.
About Iomega
Iomega Corporation, headquartered in San Diego, is a worldwide leader in
innovative storage and network security solutions for small and mid-sized
businesses, consumers and others. The Company has sold more than 400 million
digital storage drives and disks since its inception in 1980. Today, Iomega's
product portfolio includes industry leading network attached storage products,
external hard drives, and our award-winning removable storage technology, the
REV(R) Backup Drive. OfficeScreen(R), Iomega's managed security services,
available in the U.S. and select markets in Europe, provides enterprise
quality perimeter security and secure remote network access for SMBs, which
help protect small enterprises from data theft and liability. To learn about
all of Iomega's digital storage products and managed services solutions,
please go to the Web at http://www.iomega.com. Resellers can visit Iomega at
http://www.iomega.com/ipartner.
NOTE: The statements contained in this release regarding development,
production and distribution of the Iomega(R) Media Xporter Drive USB 2.0,
160GB, anticipated product pricing and availability, expected product
performance and specifications, future applications for the new product and
all other statements that are not purely historical, are forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995. All such forward-looking statements are based upon information
available to Iomega as of the date hereof, and Iomega disclaims any intention
or obligation to update any such forward-looking statements. Actual results
could differ materially from current expectations. Factors that could cause
or contribute to such differences include, but are not limited to, the
successful completion of product development and testing, market acceptance
of, and demand for, the Iomega product, any difficulties encountered in
ramping up production or other manufacturing issues, including component
availability and pricing, co-development, production, and distribution issues,
product pricing and conformity to specifications, dependence upon third party
suppliers, competition, intellectual property rights and other risks and
uncertainties identified in the reports filed from time to time by Iomega with
the U.S. Securities and Exchange Commission, including Iomega's Annual Report
on Form 10-K for the year ended December 31, 2007, and its most recent
Quarterly Report on Form 10-Q.
* 1 GB = 1,000,000,000 bytes.
** 4 photos/MB - highly compressed 3-megapixel JPG photos; 1.1 min/MB -
128 kbps MP3 audio; 11 MB/Min - DVD MPEG 2 (720 x 480).

Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, Zip,
REV, OfficeScreen, StorCenter, and Media Xporter, are either registered
trademarks or trademarks of Iomega Corporation in the United States and/or
other countries. All other trademarks, trade names, service marks, and logos
referenced herein belong to their respective companies.
Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com

Analyst/Investors, please contact:
Preston Romm, Iomega Corporation, (858) 314-7188

SOURCE Iomega Corporation

Media, Chris Romoser, +1-858-314-7148, romoser@iomega.com, or
Analyst-Investors, Preston Romm, +1-858-314-7188, both of Iomega Corporation