Travelocity's ExperienceFinder Wins ''Innovator of the Year'' Award from Travel Industry...

Travelocity's ExperienceFinder Wins ''Innovator of the Year'' Award from Travel Industry Association

Award Presented at the Annual TravelCom Conference in Chicago
SOUTHLAKE, Texas--(Business Wire)--
Travelocity won the prestigious "Innovator of the Year Award" for
established companies at the Travel Industry Association's annual
TravelCom conference for its travel dreaming and planning tool,
ExperienceFinder(SM).

The award recognizes companies whose outstanding innovations have
transformed and had a broad impact across the travel industry. The
award was presented at the conference on April 10 in front of several
hundred attendees.

"ExperienceFinder is changing the way in which people dream, plan,
shop and book their travel," said Troy Whitsett, vice president of
design and innovation. "We are thrilled to win this award, and look
forward to continue getting the word out to more people about how this
tool will open up their imaginations to entirely new travel wishes."

Beating out a large number of other applicants from all walks of
the industry, ExperienceFinder won after showing the great impact it
is having on travelers, including:

-- ExperienceFinder turns the premise for online shopping on its
head by changing the focus from shopping and booking, to
dreaming, planning.

-- People using ExperienceFinder are able to find all the tools
they need to make an informed decision, which is why the
session duration for ExperienceFinder is two and a half times
greater than Travelocity.com.

-- Call-center customers who visit ExperienceFinder end up
booking 10 times more often than those who don't use the tool.

"A panel of diverse industry experts was impressed that
ExperienceFinder gave travelers the unique opportunity to create
memories at the beginning of the travel planning process," said Vickie
Singer, general manager of TravelCom and vice president of strategic
partnerships for the Travel Industry Association.

Current ExperienceFinder destinations include:

-- Cancun

-- Hawaii

-- Jamaica

-- Los Angeles

-- Las Vegas

-- Orlando

-- Vail and Beaver Creek

-- New Orleans

-- San Francisco

-- Chicago

-- Miami

-- New York

-- Washington, DC

-- Charlotte, NC

You can visit ExperienceFinder at
http://experiencefinder.travelocity.com.

About Travelocity Global

Travelocity(R) is committed to being the traveler's champion --
before, during and after the trip - and provides the most
comprehensive and proactive guarantee in the industry
(www.travelocity.com/guarantee). This customer-driven focus, backed by
24/7 live phone support, competitive prices and powerful shopping
technology has made Travelocity one of the largest travel companies in
the world with gross bookings of more than U.S. $10 billion in 2007.
Travelocity also owns and operates: Travelocity Business(R) for
corporate travel; igougo.com, a leading online travel community;
lastminute.com, a leader in European online travel; and ZUJI, a leader
in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings
Corporation, a world leader in travel marketing and distribution.

About the Travel Industry Association

The Travel Industry Association is the national, non-profit
organization representing all components of the $740 billion travel
industry. TIA's mission is to promote and facilitate increased travel
to and within the United States. TIA is proud to be a partner in
travel with American Express. For more information, visit www.tia.org.

Travelocity
Jill Harrison, 682-605-5716
Jill.harrison@travelocity.com

Copyright Business Wire 2008