REMINDER: OR-Live and SpineUniverse Collaboration Provides the Orthopaedic Industry New Marketing Opportunities

* Reuters is not responsible for the content in this press release.

Thu Apr 17, 2008 7:16am EDT 

  WEST HARTFORD, CT, Apr 17 (MARKET WIRE) -- 
 OR-Live, Inc. and SpineUniverse, LLC announced today a collaboration to
provide orthopaedic marketers with a one-stop solution for reaching the
spine segment via Web 2.0 strategies. OR-Live has established a new paradigm in
medical education with the use of streaming video, while SpineUniverse is
the leading, targeted destination site for professionals offering a wealth of
practice management tools and educational opportunities.  A new OR-Live
virtual broadcast center within SpineUniverse will enhance existing professional
development opportunities.

    The Orthopaedic industry will now be able to reach these spine professionals
via integrated programs on OR-Live.com and SpineUniverse.com. These programs
will include
both short form videos such as physician-to-physician spotlights, interviews
with key opinion leaders and product video news releases; as well as long
form, live or premiere webcasts.

    Bill Paquin, CEO SpineUniverse, said, "Our collaboration with OR-Live
provides
the industry with increased reach, speed and budgetary efficiencies."   Ross
Joel,
CEO of OR-Live, commented, "We are excited about our affiliation with
SpineUniverse, which is clearly one of the most prestigious spine-related
medical education sites."

    About SpineUniverse, LLC

    SpineUniverse, the most-visited spine-focused site on the web, provides
online and
offline resources for both patients and spine professionals. SpineUniverse.com
helps
patients and their families understand their back or neck problems with clear,
straightforward explanations about what causes spinal problems and how they can
be treated. SpineUniverse's professional site,
www.spineuniverse.com/professional,
features an industry-leading library of patient case studies and education
resources. 
Relying on an 80 member Editorial Board of leading spine experts,
SpineUniverse ensures that all information presented is trustworthy and of the
highest quality. www.spineuniverse.com

    About OR-Live, Inc.

    OR-Live has become worldwide leader in medical broadcasting by
anticipatingand satisfying the medical communication needs of our users. OR-Live
is
theWeb's largest source of live and on-demand surgical video from leading
hospitals
and academic institutions from around the World. Moreover, the OR-Live
audience is increasingly a global one, with viewers hailing from nearly 200
countries.  The quality and scope of information available through OR-Live has
turned the portal into a medical educational tool that is making modern
medicine more accessible to healthcare professionals and patients. OR-Live
has the reach, audience and content that continues to enhance its standing
as the pioneer in medical broadcasting. www.or-live.com

    Video-Link Available: http://www2.marketwire.com/mw/frame_mw?attachid=715425


Contact:

Alex Fraser
Director of Marketing
OR-Live, Inc.
860-953-2900 x 214
afraser@orlive.com

Ethan Ash
VP, Sales & Marketing
SpineUniverse, LLC
973-783-7009
Ethan.ash@spineuniverse.com

Copyright 2008, Market Wire, All rights reserved.

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