Strategy Analytics: Nokia Defies Global Recession Fears but North America Remains...

Strategy Analytics: Nokia Defies Global Recession Fears but North America Remains Weakspot in Q1 2008

BOSTON--(Business Wire)--
According to the latest research from Strategy Analytics, a strong
performance in emerging markets helped Nokia to defy the threat of a
global economic recession, but its plunging shipments in the
high-value North American market remained a key weakspot during the
first quarter of 2008.

Bonny Joy, Analyst at Strategy Analytics said, "Nokia has grown
its handset shipments at an above-average 27% annual rate and held its
share of the 290-million-unit global market at an impressive 40% for
the past two quarters. Nokia's strong performance has been achieved by
targeting high-growth emerging markets such as India and Africa, which
have so far avoided much of the economic downturn that is sweeping
developed regions like North America."

Neil Mawston, Director at Strategy Analytics, added, "North
America, which despite a slowdown still accounts for 16% of global
handset demand, remains a serious problem-child for Nokia. It is the
only major region of the world where Nokia is not number one. A
lackluster CDMA handset portfolio and weak relationships with some
major operators have caused its marketshare in North America to
collapse from 20% in Q1 2006 to an estimated 7% in Q1 2008. With
global handset revenues coming under increasing pressure in 2008, then
the high-value North American market is one Nokia simply cannot afford
to ignore."

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*T
Exhibit 1: Nokia Global Mobile Handset Marketshare in Q1 2008

Global Handset Shipments
(Millions of Units) * Q1 '07 Q4 '07 2007 Q1 '08
--------- --------- -------- -------
Nokia 91.1 133.5 437.1 115.5
Others 156.1 195.6 685.5 174.5
Total 247.2 329.1 1122.6 290.0
--------- --------- -------- -------

Global Marketshare % * Q1 '07 Q4 '07 2007 Q1 '08
Nokia 36.9% 40.6% 38.9% 39.8%
Others 63.1% 59.4% 61.1% 60.2%
Total 100.0% 100.0% 100.0% 100.0%
========= ========= ======== =======

* Strategy Analytics' provisional estimates for Q1 2008
*T

About Strategy Analytics:

Strategy Analytics, Inc., a global research and consulting firm,
provides timely insights and strategic business solutions to companies
operating at the convergence of information, communications and
entertainment technologies. With worldwide headquarters in Newton, MA,
and principal offices in England, France and Germany, Strategy
Analytics focuses on market opportunities and challenges in the areas
of Automotive Electronics, Broadband, Telematics, Wireless Strategies
and Enabling Technologies. For more information, see
www.strategyanalytics.com.

Strategy Analytics
Europe Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com
or
USA / Americas Contacts:
Bonny Joy, +1 617-614-0708
BJoy@strategyanalytics.com
or
Chris Ambrosio, +1 704-782-1957
CAmbrosio@strategyanalytics.com
or
Asia Contact:
Thomas Kang, +82 10 2874 8133
TKang@strategyanalytics.com

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