Gayle Davey Joins Frank About Women as Senior Vice President, Associate Planning...

Gayle Davey Joins Frank About Women as Senior Vice President, Associate
Planning Director

WINSTON-SALEM, N.C., April 17 /PRNewswire/ -- Frank About Women, the
country's leading marketing-to-women communications company, announced today
the hire of Gayle Davey as senior vice president, associate planning director.
Frank About Women created this position in response to a need to provide
its expanding clientele with continued in-depth understanding and breakthrough
insights into the female psyche. Davey's consumer insights background will
complement Frank About Women's strategic planning services that include a
range of traditional and non-traditional proprietary research tools such as
Chatitudes(TM), Shopographies(TM) and ImHersions(TM). As the senior vice
president, associate planning director, Davey will direct client assignments
across a wide range of categories as well as lead key research initiatives
inside Frank About Women to unveil provocative female consumer insights. Frank
About Women will then translate this deep cultural knowledge of women's
beliefs, behaviors and evolving expectations into gender-savvy marketing
programs to drive their clients' businesses.
Davey most recently served as a partner at Yankelovich, a research and
marketing consultancy, where, for more than six years, she led the charge in
translating consumer research into actionable strategies and tactics for
clients in the retail, financial services, technology, travel and healthcare
industries.
Prior to joining Yankelovich, Davey worked in the direct marketing and
customer relationship management areas, with major Fortune 500 companies.
Davey is relocating to Winston-Salem, N.C., with her husband, Don. She
attended Emerson College in Boston, Mass., where she studied mass
communications. When not busy delving into the minds of female consumers, she
volunteers her time chairing the Frank About Women Race for the Cure team.
About Frank About Women
Based in Winston-Salem, N.C., Frank About Women, is the country's leading
marketing-to-women communications company. With more than 100
marketing-to-women strategists, creatives and communications specialists,
Frank About Women creates marketing communications that more deeply resonate
with women, and provides fresh, exciting ways to connect with female consumers
in today's consumer-empowered and digitally dynamic world. Frank About Women
works with Fortune 500 companies across a spectrum of industries including
financial services, healthcare products and services, retail, food and
beverage, consumer products, fashion, health & beauty, publishing, home
improvement and furnishings and travel and entertainment. Frank About Women
is part of the Interpublic Group of Companies, one of the world's largest
marketing communications firms. For more information, visit
www.frankaboutwomen.com.
SOURCE Frank About Women

Dana Harville, 336-774-9364, dana.harville@frankaboutwomen.com