Former Action Sports Media Parent Completes Restructure

ALCOA, Tenn.--(Business Wire)--
Gameday Media, LLC (Gameday), the former owner of Action Sports
Media, announced today that Gameday has been restructured to
streamline its operations and will operate under a new name effective
immediately.

Gameday's name has been changed to SportsMyx Holdings, LLC
(SportsMyx). SportsMyx will continue to be headquartered in Alcoa
(Knoxville), Tenn., and will serve as the holding company for
SportsMyx' operating subsidiaries. SportsMyx Chairman and CEO Gordon
Whitener and CFO Jerry Felix will continue to oversee business
operations while pursuing new opportunities for the company in the
media industry.

"Given the evolution of our company over the past few years,
including several acquisitions and start-ups and the sale of Action
Sports Media, we wanted to take this next step to create better
efficiencies internally and for our clients," said Gordon Whitener.
"SportsMyx is about providing nationwide sports marketing solutions
and results for our clients across all media platforms, and this
reorganization helps us achieve that primary focus," he continued.

Businesses operating under SportsMyx include Varsity Sports Media,
Inc., FanU, Inc., SoundDirector, WVLZ 1180 AM (an ESPN affiliate) and
WKCE 1120 AM (an ESPN Deportes affiliate), Unified Armies of America,
LLC, bLinc Sports, Inc., and newly acquired CoolXposure, Inc.

Varsity Sports Media, Inc. (VSM) was formed in 2006 to promote
high school sports through high-quality, big-impact publishing and
marketing programs. Currently VSM publishes annual high school
football magazine in Florida, Georgia and Tennessee, and a high school
basketball magazine in Kentucky. (www.varsitysportsmedia.com)

FanU, Inc. is a social operating network, www.FanU.com, created in
2007, where collegiate sports fans can share and interact with other
passionate fans, as well as get all the latest news and updates on
their preferred Division I-A and I-AA football teams and all Division
I basketball teams.

SoundDirector, formerly GameOps Commander is a software
application created in 1995 that provides instant access to a user's
entire library of gameday presentation media including CD-quality
music, sound effects, crowd prompts, and video clips.
(www.SoundDirector.com)

SportsMyx manages WVLZ 1180 AM Knoxville (an ESPN affiliate) and
WKCE 1120 AM Maryville (an ESPN Deportes affiliate) pursuant to a
local marketing agreement between Kirkland Wireless Broadcasters, Inc.
and GameDay Oskie, Inc. (www.1180espn.com)

Acquired in 2007, Unified Armies of America, LLC is built on a
military-style ranking system to promote and reward outstanding sports
fans who go above and beyond the call of duty to promote their
favorite team or driver and their communities. A portion of the
proceeds supports several charitable organizations.

Created in 2007, bLinc Sports, Inc. is a marketing agency with a
focus on sports marketing strategy and consulting, event management
and experiential hospitality. bLinc Sports maintains offices in both
Atlanta, GA and Knoxville. (www.bLincSports.com)

CoolXposure(TM), Inc., which was recently acquired, is an
authorized distributor of Port-A-Cool(R) portable evaporating cooling
units and sells the licensing rights for CoolScreen(TM) Technology, a
patent pending advertising display that attaches to the back (intake)
of the Port-A-Cool(R) unit. Currently, Port-A-Cool(R) units are on the
sidelines of 25 National Football League (NFL) teams, 75 NCAA Division
I-A programs, and hundreds of high schools across the nation.
(www.CoolXposure.com)

for SportsMyx Holdings, LLC
Jennah Jevning, 503-963-3805

Copyright Business Wire 2008