Dell Continues to Expand Retail Presence in China

* Reuters is not responsible for the content in this press release.

Thu Apr 17, 2008 8:00am EDT

--  Suning Added as Major Retail Partner

   --  Relationship with Gome Extended

   --  Other PC Chain Retailers Selling Dell Products
BEIJING--(Business Wire)--
Broadening its presence in China's consumer electronics market,
Dell announced plans today to sell laptop and desktop computers in
Suning stores and to expand its relationship with Gome, the No. 1
consumer electronics retailer in China. Additionally, Dell will sell
systems in Hontu stores and through several PC chain retailers
including Wuxing, Meicheng, Heng Chang and Heyong stores, making many
of Dell's award-winning products accessible in China's major urban
areas.

   Beginning this month, the number of Gome stores in which customers
can buy Dell products is doubling to nearly 900. Also, Suning
customers will initially be able to buy a range of Dell laptops and
desktops in more than 300 stores with that number increasing in the
future. In Suning, customers will be able to select from the popular
Dell(TM) XPS M1330, the XPS M1530, Inspiron(TM) 1420 and 1526 laptops
and Inspiron 530s and 531s desktops in addition to displays, printers
and toner.

   Dell products available at Gome will include the 13.3 inch XPS(TM)
M1330 laptop, Inspiron(TM) 1525 and 1420 laptops, the XPS One
all-in-one desktop, XPS 720 performance desktop and the Inspiron 530
desktop.

   This expansion means even more people can call, click or visit to
learn more about and buy Dell's leading products.

   "The China consumer electronics market continues to see exciting
growth," said Michael Tatelman, Vice President and GM Sales and
Marketing for Dell's consumer business. "It is great to see the Dell
brand associated with the top retail brands in China giving access to
our products to a wider audience of Chinese consumers."

   Dell products will soon be available in more than 12,000 stores
and online around the world. In the past several months, Dell has
announced relationships with Croma stores in India; Best Buy in the
United States and Canada; Carrefour in Europe; Staples in the U.S. and
Canada; Courts in Singapore; Bic Camera in Japan; Carphone Warehouse,
Tesco and DSGi in the United Kingdom; and Wal-Mart in the U.S.,
Canada, Brazil, Mexico and Argentina.

   About Dell

   Dell Inc. (NASDAQ: DELL) listens to customers and delivers
innovative technology and services they trust and value. Uniquely
enabled by its direct business model, Dell is a leading global systems
and services company and No. 34 on the Fortune 500. For more
information, visit www.dell.com, or to communicate directly with Dell
via a variety of online channels, go to www.dell.com/conversations. To
get Dell news direct, visit www.dell.com/RSS.

Dell, Round Rock
Media Contacts:
Bob Kaufman, 512-723-5494
Bob_kaufman@dell.com
or
David Frink, 512-728-2678
David_frink@dell.com
or
Investor Relations Contacts:
Lynn Tyson, 512-723-1130
lynn_tyson@dell.com
or
Robert Williams, 512-728-7570
robert_williams@dell.com

Copyright Business Wire 2008
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