Datran Media Launches Aperture Network at AD:TECH San Francisco

NEW YORK, NY, Apr 17 (MARKET WIRE) --
Datran Media, industry-leading online marketing services provider, today
announces the launch of its new Aperture Network. Aperture leverages the
unparalleldepth of Datran Media's data to identify highly targeted consumers
online. The
announcement follows Datran Media's 2007 launch of EO.com, the first online
exchange for both inbox and Web media.

Aperture's predictive targeting technology harnesses -- for the first time
--
the unique pairing of transaction-based behavioral data and demographic data.
This
pairing allows marketers to make more precise media buys, allowing for greater
relevance and stronger return on investment. More importantly, Aperture's
email-driven demographic and transaction data allows marketers to more
effectively target their known audiences with tailored messages.

In 2007, David Baker, vice president of email solutions for
AvenueA/Razorfish, provided proof of concept when he noted, "Leads derived from
the email channel are more valuable than leads derived from other media
channels." Datran Media's longstanding work in the email marketing, list
management
and ESP industries, provides the depth of information that makes Aperture's
targeting so precise.

Aperture offers a unique opportunity for advertisers to acquire their
perfect
customers without wasting advertising dollars. For example, an online
university can use Aperture to identify people across the web, between the
ages of 18 and 24 that have requested information from part-time college
programs -- then deliver their relevant offer to entice that valuable customer
to their website/landing page. Aperture's ability to offer advertisers
access to precise audiences extends into dozens of categories.

On average, initial-campaign results comparing ad performance show
Aperture-targeted offers are outpacing non-targeted control groups by a
performance improvement ratio of 5:1.

"At the end of the day, marketers employ multi-channel marketing models
because
they work," says Kerry Perse, director of eCRM for Horizon Interactive.
"Consumers are not sitting in a specific channel or silo waiting for marketing
communications. They are switching channels at a rapid rate and want
communications that help them find what they are seeking. Aperture delivers
on this promise by leveraging intelligence across multiple media channels to
enable
marketers to connect with consumers at the optimal time."

According to Datran Media's Executive Vice President of Display Scott Knoll,
"Aperture's performance speaks for itself. We are seeing significantly higher
conversion rates over industry norms, especially in the fitness and
wellness, finance, education and consumer packaged goods categories.
Behavioral targeting is a valuable advertising solution, but only when the
underlying data accurately predicts a subsequent action or interest.
Aperture raises the bar for behavioral targeting by utilizing actual online
transactional data to indicate implied interest. And as expected, we are
seeing that past transactional data is highly predictive of future actions. By
targeting on past transactions and tailoring specific messages and ad creatives
to
known demographics, we have truly found a winning combination. What Aperture is
offering is truly the next generation of behavioral targeting."

Aperture is available to all marketers and advertising agencies. In April
and
May, Datran Media clients and partners, as well as attendees of ad:tech San
Francisco, the iMedia Agency Summit and MediaPost Insider Summit, will also be
provided with additional, value-added opportunities to familiarize themselves
with
the network. Exhibitions, thought leadership dinners and webinars will
further explain how the Aperture Network can increase the performance of
current display and banner ads.

Aperture's variable pricing model includes CPM, CPC, CPA and hybrid
pricingoptions to make it possible for marketers to adopt it in a number of ways
that
work for their business needs.

Marketers, press and analysts interested in learning more about Aperture
atad:tech San Francisco are encouraged to visit Datran Media's booth #6243
orcontact lana@datranmedia.com.

About Datran Media

Founded in 2001, Datran Media, an industry-leading online marketing services
provider, is the creator of Exchange Online (EO.com), the first exchange for
inbox+web media. Datran Media also offers StormPost(TM), an enterprise-class
email delivery and ad serving solution, and UnsubCentral(TM), the
industry-standard in CAN-SPAM compliance solutions. Datran Media also powers
NetMargin(TM), one of the premier online advertising networks and exclusive
inbox
marketing channel for hundreds of top consumer brands. For more information on
Datran Media, please visit www.datranmedia.com.

Media Contact:
Carla Vicens
blast! PR for Datran Media
(919)833-9975
Email Contact

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