Siemens Announces U.S. Tour of exiderdome

Signature Marketing Campaign To Help Siemens Build Its Business in the United
States

ATLANTA, April 17 /PRNewswire-FirstCall/ -- Siemens Energy & Automation,
Inc. (SE&A) today announced that exiderdome, a traveling technology expo and
learning laboratory, will begin the U.S. leg of its world tour in Chicago this
summer. exiderdome is the biggest automation marketing campaign that Siemens
has ever undertaken in the United States, the company's largest market.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080417/NYTH003 )
"To reaffirm our commitment to our American customers, we are bringing
productivity solutions for their businesses right to their doorstep," said
Thomas Varney, vice president of Communications for Siemens Energy &
Automation. "Increased productivity for our customers enables them to be more
competitive and successful in the marketplace, which in turn results in a
stronger relationship with Siemens."
Alternatively called The World of Automation, exiderdome brings the latest
automation technology directly to Siemens customers in the manufacturing and
industrial facilities segments. With nearly 10,000 square feet of space,
exiderdome gives customers and prospects an up close view of the latest
technology while creating a forum for exchanging ideas they can use to build
their business.
Drawn from Siemens' experience in 190 countries from thousands of projects
of all industries and sizes, exiderdome will offer visitors a wide range of
training and learning events focused on the latest developments in security,
energy and the environment, innovation, productivity and other key business
challenges. Each program has been designed by the U.S.-based Siemens Energy
and Automation, Inc. to meet the specific needs of its customers. Siemens
executives and outside experts such as industry analysts, futurists, academics
and dignitaries will lead the learning events.
Siemens expects more than 9,000 customers and potential customers --
ranging from plant and building engineers to top executives of major
industrial concerns -- to visit exiderdome during its nine stops in major U.S.
manufacturing centers between July 2008 and May 2009. exiderdome will visit
Chicago (July 21-25); Detroit (Aug. 8-15); Boston (Oct. 18-23); New York (Nov.
1-7); Charlotte (Dec. 8-12); Orlando (Feb. 2-6, 2009); Los Angeles (March
5-11, 2009); Denver (April 6-10, 2009); and Houston (May 4-8, 2009).
"exiderdome not only brings the latest manufacturing automation and
training innovations to Siemens customers around the world, it is also a feat
of engineering in and of itself. From its unique shipping container
construction to its 4-ton audio/visual system, exiderdome is a thoroughly
modern marvel," Varney adds.
exiderdome consists of 55 containers, arranged in a two-story building
that is about 50 yards long and includes eight product venues, conference
rooms, an executive lounge and a central atrium that can be used for
receptions, training sessions, multi-media presentations and black tie events.
Once assembled, exiderdome is entirely self-contained, including air
conditioning, heat, wireless internet, power generators and a kitchen with hot
and cold running water. A 17-member crew keeps exiderdome running.
The dome will be assembled on an ocean-going barge at its U.S. debut in
Chicago, and then sails to its next three U.S. stops plus three Canadian
cities along the St. Lawrence Seaway. To reach its final five U.S.
destinations, exiderdome will be transferred to a convoy of 55 tractor
trailers.
For more information about exiderdome, visit: www.exiderdome.com/us .
About Siemens:
Siemens Energy & Automation, Inc. is one of Siemens' operating companies
in the U.S. Headquartered in the Atlanta suburb of Alpharetta, Ga., Siemens
Energy & Automation, Inc. manufactures and markets one of the world's broadest
ranges of electrical and electronic products, systems and services to
industrial and construction market customers. Its technologies range from
circuit protection and energy management systems to process control,
industrial software and totally integrated automation solutions. The company
also has expertise in systems integration, technical services and turnkey
industrial systems. For more information: www.sea.siemens.com .
Siemens AG (NYSE: SI) is a global powerhouse in electronics and electrical
engineering, and operates in the industry, energy and healthcare sectors. For
more than 160 years, Siemens has built a reputation for leading-edge
innovation and the quality of its products, services and solutions. With
nearly 400,000 employees in 190 countries, Siemens reported worldwide sales of
$96.6 billion in fiscal 2007. With its U.S. corporate headquarters in New
York City, Siemens in the USA reported sales of $19.8 billion and employs
approximately 70,000 people throughout all 50 states and Puerto Rico. For
more information on Siemens in the United States, visit www.usa.siemens.com .
SOURCE Siemens Energy & Automation, Inc.

Michael Krampe of Siemens Energy & Automation, Inc., +1-770-751-2211,
michael.krampe@siemens.com