Brothers-All-Natural Introduces the First-Ever Naturally Fat-Free Potato Crisps and...

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Thu Apr 17, 2008 8:01am EDT

Brothers-All-Natural Introduces the First-Ever Naturally Fat-Free Potato
Crisps and Adds New Fruit Crisps Flavor
All-Natural, Freeze-Dried Healthy Snacks Perfect for Moms, Kids and Everyone
Else On the Go!

BATAVIA, N.Y., April 17 /PRNewswire/ -- Families looking for healthy,
tasty snack options that are free of additives should put new
Brothers-All-Natural Crisps at the top of their shopping lists. White and
Yellow Peach Crisps are the latest fruit addition, joining best-sellers Fuji
Apple, Asian Pear, Strawberry, Pineapple, Banana and Strawberry-Banana
Crisps -- all made with no added sugar or preservatives. Brothers-All-Natural
also introduces Potato Crisps, the first all-natural, fat-free potato chip
created using a revolutionary freeze-drying process with no added oils,
preservatives or Olestra -- simply real sliced potatoes, fresh ingredients,
and sea salt.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20080417/AQTH507)
    Unlike any other dried fruit or potato chip, Brothers-All-Natural Fruit
Crisps and their new Potato Crisps varieties have a unique crunch and fresh,
straight-from-the-farm-stand flavor. Crisps also come in convenient
single-serving packs for nutritious, on-the-go snacking. Additionally, Crisps
are fat-free and preservative-free; contain no peanut and tree nuts, gluten,
soy or dairy; are not genetically modified or engineered (non GMO); and are
vegan and kosher -- making them an ideal choice for the many families dealing
with food allergies and other restrictions.
    "Our goal is to provide snacks parents feel good about serving their
families because they're wholesome and free of confusing, artificial
ingredients," said Matt Betters, co-CEO and president of Brothers
International Food Corporation. "Our customers reach out to us every day to
tell us how much their families love Fruit Crisps. With new Potato Crisps,
we're using our freeze-drying process to bring them a nutritious alternative
to greasy potato chips and other lower fat, but still unhealthy chips on the
market."
    New Potato Crisps will be available in four delicious flavors: Original
with Sea Salt, Black Pepper and Sea Salt, Szechuan Pepper and Fresh Chives,
and Fresh Onion and Garlic. You can find Brothers-All-Natural Fruit Crisps and
Potato Crisps at many retailers, such as Costco and Whole Foods, plus Disney
Theme Parks and online at http://www.brothersallnatural.com for a suggested
retail price of $0.75 to $1.19 for a single-serve bag.
    The Brothers-All-Natural Freeze-Drying Process
    Brothers-All-Natural freeze-dries to lock in nutrients naturally found in
fruits and potatoes. Calories and some nutrients are reduced, since the foods
are peeled and some natural sugars are removed with the water during the
process. One-half cup serving of Potato Crisps is only 35 to 45 calories,
while a half-cup serving of Fruit Crisps ranges from 30 to 70 calories per
serving.
    Brothers-All-Natural starts with high-quality fruits and potatoes. These
are processed in facilities designed to meet rigorous food safety standards
and offer fair working conditions for employees. For more information about
Crisps, visit http://www.brothersallnatural.com
    About Brothers International Food Corporation
    Brothers International Food Corporation is a privately owned food and
beverage company based in Batavia, New York with offices in Qingdao, China and
Quito, Ecuador. The company was founded in 2001 by brothers Matt and Travis
Betters, whose family was involved in the processed fruit and vegetable
industry for more than 65 years. In addition to supplying top-quality fruit
and fruit juice concentrates to a number of Fortune 100 food companies,
Brothers International is the parent company of Brothers-All-Natural,
producing all-natural, freeze-dried fruit and potato Crisps, and Lost
Vineyards, importing low-cost wines from little-known vineyards in Europe and
South America. For more information, visit
http://www.brothersinternational.com.
     For more information, please contact:
     Kate Schifferdecker
     (312) 240-3334
     kate.schifferdecker@edelman.com

SOURCE  Brothers International Food Corporation

Kate Schifferdecker, +1-312-240-3334, kate.schifferdecker@edelman.com, for
Brothers International Food Corporation
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