Excitement Continues to Build for Interwoven GearUp 2008

Extensive Line Up of Customer Speakers, Exclusive CIO Magazine Survey Results
Enrich Content Offerings

SAN JOSE, Calif., April 17 /PRNewswire-FirstCall/ -- Interwoven, Inc.
(Nasdaq: IWOV), a global leader in content management solutions, expects
record customer, partner and total attendance at Interwoven GearUp
2008 -- taking place on April 22-24, 2008 at the Marriott Hotel in
San Francisco. GearUp 2008 is the world's only global conference focused on
content. For detailed information, or to register for the event, please visit
http://www.interwoven.com/gearup.
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Interwoven's 7th annual GearUp 2008 will feature more than 50 customer
speakers across 90 track sessions, over 50 partners exhibiting in the Partner
Network Pavilion, and a total attendance expected to reach 1,000 participants.
Customers presenting at GearUp 2008 will share their experiences of using
Interwoven to unlock the value of content as part of the 90 panels, breakout
sessions and seminars available. Presentation topics will include "Maximizing
Online Business Performance," "Making the Most of Search Marketing
Investments," "Powering Online Lead Generation Programs with Multivariable
Optimization," "Marketing Asset Management," "Information Management Strategy
for the Professional Services Firm of the Future," and "Enabling Global Search
Across the Firm."
In addition to the massive customer representation at GearUp 2008, the
content available will be bolstered by an all-star lineup of keynote speakers
including Tim Ferriss, best-selling author of The 4-Hour Workweek, Guy
Kawasaki, managing director of Garage Technology Ventures, Robert X. Cringely,
tech columnist and PBS personality, and Suresh Vittal, a senior analyst at
Forrester.
"I am thrilled that so many of our customers are taking an active role in
presenting their Interwoven success stories at GearUp 2008," said Ben Kiker,
chief marketing officer at Interwoven. "Many of these customers represent
brands that drive the global economy and have invaluable insight to share on
how they are unlocking the value of content to achieve powerful business
results. Between the firsthand knowledge our customers will share and the
revolutionary ideas our keynote speakers will explore, I predict GearUp
attendees will walk away with an expansive arsenal of business strategies they
can implement immediately."
Customers presenting include: adidas, Blue Shield of California; Blue
Cross Blue Shield of Massachusetts; BT; Clear Channel Outdoor, CXO Media,
Education Management Corporation; Ehrhardt, Keefe, Steiner and Hottman PC;
General Mills; Loma Linda University Medical Center; Lowenstein Sandler PC;
Snell & Wilmer L.L.P.; Tesco; TrueCredit; Wilson Sonsini Goodrich & Rosati;
and Winthrop & Weinstine, P.A.
At least one highly anticipated announcement expected to shift the
dialogue will take place at GearUp 2008. Bob Melk, Publisher of CIO Magazine,
is scheduled to unveil the results of its recent survey of 100 chief marketing
officers and chief information officers from Fortune 500 companies for the
first time at GearUp 2008.
"The decision by CIO Magazine to announce the results of its recent survey
on the CIO/CMO relationship at GearUp 2008 is both an honor and a perfect
fit," said Kiker. "Interwoven is committed to bridging the gap between chief
marketing and chief information officers -- two positions that, when aligned,
have a tremendous ability to leverage content to positively impact the
momentum of their companies. The data shared by CIO Magazine will help
illuminate both the pain points and positive growth signs of these
relationships, and will make our topical discussions at GearUp even more
valuable and relevant."
Melk will present at the GearUp Executive Summit -- an exclusive gathering
of senior-level marketing and information technology executives running
parallel to GearUp. The Executive Summit, taking place on April 21-23, 2008
will also feature speakers such as Terry Jones, Founder of Travelocity; Jim
Sterne, President of Target Marketing; Laura Patterson, President and
Co-Founder of VisionEdge Marketing; Bob Steelhammer, Sr. Vice President of
Global eCommerce, Premier Farnell; and Deb Eastman, Chief Marketing Officer of
Satmetrix.
Record-breaking partner support of GearUp 2008 -- where over 50 companies
have signed up to exhibit in the Partner Network Pavilion, participate in
track sessions, and network with customers -- is also helping to make GearUp a
"must attend" event for professionals in online marketing, document
management, and the professional services industries.
Attendee Registration
To register for the Interwoven GearUp 2008 Conference and find out more
about this year's speakers, view breakout session samples, and see what else
the conference agenda has to offer, please visit
http://www.interwoven.com/gearup.
About Interwoven
Interwoven is a global leader in content management solutions.
Interwoven's software and services enable organizations to maximize online
business performance and organize, find, and govern business content.
Interwoven solutions unlock the value of content by delivering the right
content to the right person in the right context at the right time. Over 4,200
of the world's leading companies, professional services firms, and governments
have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi,
Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong
Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft,
Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case. Over
20,000 developers and over 300 partners enrich and extend Interwoven's
offerings. To learn more about Interwoven, please visit
http://www.interwoven.com.
SOURCE Interwoven, Inc.

Danielle Hamel of Interwoven, Inc., +1-408-953-7251, dhamel@interwoven.com