myPhotopipe.com Launches Program for Greeting Card, Gift and Stationery Retailers

myPhotopipe.com Launches Program for Greeting Card, Gift and Stationery
Retailers
Partnership Addresses $15 Million Sales Opportunity

ATLANTA, April 17 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc.
(Pink Sheets: MPPC), a web-based online provider of digital photo processing
and related services, today announced a program that will allow local greeting
card, gift, and stationery stores to offer photo greeting cards to their
customers.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/CLTU023)
"Using a dedicated web site containing more than 600 customizable cards, a
retailer may offer its customers photo greeting cards without any capital
outlay or inventory expense," noted Peter Casabonne, President of
myPhotopipe.com, Inc. "Customers simply bring their photographs to the retail
store, select a greeting card, create their own sentiment and send their order
in via the Internet. The finished product is returned to the retailer, usually
with three business days, and includes envelopes. The program will allow
retailers to focus on customer service and advice, while fulfillment is
handled at myPhotopipe.com's national lab in Atlanta, Georgia."
To launch the program, myPhotopipe.com has teamed up with Portal, a
manufacturer of printed greeting cards. Portal distributes to more than 15,000
retailers throughout the U.S. The companies expect to commence a pilot project
in late Spring and, based on customer feedback and results, the program will
be rolled out nationally in time for the late 2008 holiday greeting card
season.
"We believe that this is a win-win opportunity for both retailers and card
manufacturers such as Portal," stated L. Douglas Keeney, Chief Executive
Officer of myPhotopipe.com, Inc. "If a retailer has a computer, it is
instantly in the high-margin photo greeting card business, with no new
inventory requirements and absolutely no back-end work. Plus, our price points
will be on par with the industry, making it an attractive proposition for the
consumer."
Photo greeting cards have surged in popularity as consumers have
increasingly embraced products that allow them to personalize social
expressions. According to industry trade group PMA, photo greeting cards
represent nearly a $1 billion business that has doubled in size each year
since 2005.
"Given an average order size of $64.00 for a typical photo greeting card
order, we estimate that the sales opportunity from this partnership could
exceed $15 million for the retailers involved," concluded Keeney.
About Portal
Portal is a division of Innovative Art, one of the world's largest
publishers of graphic arts. Innovative Art's library includes best-selling
posters, fine art prints, matted and framed prints, calendars, and greeting
cards that capture trends of the time and represent leading artists and
photographers. Innovative Art's recognition in the marketplace continues to
grow as it perfects the business of art by seamlessly integrating imagination,
production, and technologies into a successful business structure.
About myPhotopipe.com, Inc.
myPhotopipe.com, Inc. is a web-based online provider of digital photo
processing, photo finishing, photo sharing, and related services. The
Company's unique blend of 1000 print options, combined with manual print
inspections and professional color management, have positioned myPhotopipe.com
as one of the fastest-growing providers of digital photography services for
professionals and serious amateurs.
The Company is headquartered in Atlanta, Georgia, and its common stock is
listed on the OTC Pink Sheets under the symbol "MPPC". Additional information
is available on the Internet at http://www.myPhotopipe.com.
This press release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Act of 1934 that are subject to the "safe harbor" created by those
sections. Such forward-looking statements are based upon current information
and expectations regarding myPhotopipe.com, Inc. These statements speak only
as of the date on which they are made, are not guarantees of future
performance, and involve certain risks, uncertainties and assumptions that are
difficult to predict. Therefore, actual outcomes and results could materially
differ from what is expressed, implied, or forecast in such forward-looking
statements.
myPhotopipe.com, Inc. assumes no obligation to update the information
contained in this release. Any forward-looking statements in this press
release may be materially impacted by any number of factors, any or all of
which could have a negative impact on sales, operating results, financial and
budgetary constraints. The statements made herein are independent statements
by myPhotopipe.com, Inc. The inclusion or mention, if any, of third parties
in this press release does not represent an endorsement of any
myPhotopipe.com, Inc. products or services by any such third party.
Contact:

L. Douglas Keeney, CEO, at (502) 419-5837 or via email at
dougk@myphotopipe.com

or
R. Jerry Falkner, CFA, RJ Falkner & Company, Inc., Investor Relations Counsel
at (830) 693-4400 or via email at info@rjfalkner.com
SOURCE myPhotopipe.com, Inc.

L. Douglas Keeney, CEO of myPhotopipe.com, Inc., +1-502-419-5837,
dougk@myphotopipe.com; or Investor Relations Counsel, R. Jerry Falkner, CFA of
RJ Falkner & Company, Inc., +1-830-693-4400, info@rjfalkner.com, for
myPhotopipe.com, Inc.