All Aboard Toys and Ty's Toy Box Join Forces

Thu Apr 17, 2008 8:45am EDT

* Reuters is not responsible for the content in this press release.

Merger Creates Largest Online Independent Toy Retail Network

DENVER and ERLANGER, Ky., April 17 /PRNewswire/ -- Ty's Toy Box, LLC
(http://www.TysToyBox.com) and All Aboard Toys, LLC
(http://www.AllAboardToys.com) today announced the merger of their
two companies, creating the largest independent toy destination for licensed
character merchandise available online.  Ty Simpson, current CEO of Ty's Toy
Box, will be CEO of a newly-formed holding company which combines the
businesses of both entities, while Dave Carlson, current CEO of All Aboard
Toys, will serve as Chairman of the Board.
    "Unifying the licensing relationships and online retail breadth of both
AllAboardToys.com and TysToyBox.com creates one of the top-five online
destinations for character-based toys and merchandise," says Simpson.  "With
approximately $26 billion spent annually on character licensed product and the
Internet being the fastest growing source of this revenue, combining our
efforts will be advantageous to our licensing industry partners and provide
our customers with an unprecedented assortment of character-related products,
including exclusives they can't find anywhere else."
    AllAboardToys.com and TysToyBox.com are responsible for launching
breakthrough entertainment brands and cultural favorite classic characters
online via their toy and merchandise stores, including family favorites like
Thomas the Tank Engine(TM), The Wiggles(TM), Dora the Explorer(TM),
Spiderman(TM), Barney(TM) and Curious George(TM).  Combined, the companies
work with over 400 suppliers and more than 25 Licensors/Licensing Agents,
selling over 10,000 unique products consisting of children's licensed branded
toys and toy-related products that include apparel, school supplies, home
decor, DVDs, costumes, party supplies, video games and more.
    Though financial details behind the merger were not disclosed, the
companies plan to continue to operate AllAboardToys.com and TysToyBox.com
independently, maintaining their established business operations while taking
advantage of the unique strengths of both teams to grow and expand the
combined entity.  Colorado-based AllAboardToys.com and Northern Kentucky-based
TysToyBox.com have been two of the fastest growing character based independent
online toy stores over the past five years and the companies' operations will
continue at their current locations, taking advantage of the eastern location
of TysToyBox.com, whose operations and distribution centers are located mere
minutes from the Cincinnati airport.
    "We've seen the exploding demand from our consumers who are looking for
specific character-related products that they often can't find at their local
retailer due to shelf space constraints," says Carlson. "In addition, existing
licensing relationships will benefit both retail websites, while assisting the
licensing industry in building a stronger direct sales channel to its
consumer."
    The companies are backed by a significant financial partner, eonCapital,
providing the resources to pursue an aggressive growth strategy.
    About All Aboard Toys, LLC
    All Aboard Toys (http://www.AllAboardToys.com) is a leading
character-driven online toy store, offering an extensive selection of
family-friendly products featuring popular characters including Thomas the
Tank Engine(TM), Disney Cars(TM), Backyardigans(TM), Sesame Street(TM), the
Disney Princess(TM) line and others. All Aboard Toys' products range from
birthday party supplies and costumes to toys, clothing, bedding and children's
decorative items. Visit http://www.AllAboardToys.com or call 866.641.8697.
All copyrights and trademarks are the property of their respective owners.
    About Ty's Toy Box, LLC
    Ty's Toy Box, LLC (http://www.TysToyBox.com) is a leading multi-channel
e-tailer of licensed character brands, specializing in the creation,
management, marketing and fulfillment of comprehensive, dedicated marketplaces
that carry the full breadth of officially licensed product available for each
brand. Currently, it features such popular brands as The Wiggles(TM), The
Doodlebops(TM), Curious George(TM), Charlie and Lola(TM), Care Bears(TM),
Ben 10(TM), Barney(TM), Caillou(TM), Max & Ruby(TM) and others.  For more
information, visit the corporate site at http://www.ttbmarketplace.com.
SOURCE  Ty's Toy Box, LLC; All Aboard Toys, LLC

LaRae Marsik of October Strategies, +1-303-471-4511,
larae@octoberstrategies.com, for All Aboard Toys, LLC
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