Discover(R) Debit Card Issuance Grows Through Multiple New Agreements

* Reuters is not responsible for the content in this press release.

Thu Apr 17, 2008 9:00am EDT

PULSE Signs Seven Additional Banks to Issue Discover-Branded,
                     Signature-Enabled Debit Cards
HOUSTON--(Business Wire)--
PULSE and its parent company, Discover Financial Services, have
signed agreements with seven additional financial institutions for the
issuance of Discover(R) Debit cards. The institutions are:

   --  First National Bank in Munday; Munday, Texas

   --  First National Bank of the Mid-Cities; Bedford, Texas

   --  The First National Bank of Baird; Baird, Texas

   --  The First National Bank of Barnesville; Barnesville, Ga.

   --  The First National Bank of Weatherford; Weatherford, Texas

   --  The First Security Bank; Beaver, Okla.

   --  ValueBank Texas; Corpus Christi, Texas

   The banks' Discover Debit card programs are at varying stages of
implementation.

   Scott Heitkamp, president and CEO of ValueBank Texas, recognized
that Discover Debit would empower his account holders with convenient
access to their funds and security practices that are among the best
in the industry, giving the bank and its customers peace of mind.

   "I'm anticipating a significant enhancement to ValueBank's
bottom-line profitability because of Discover Debit's lower network
expenses and excellent revenue opportunities," said Heitkamp.

   "Discover Debit is a unique card product with features that
financial institutions find attractive," said Judith McGuire, PULSE
Senior Vice President, Product Management. "Issuers of the card are
pleased with the security benefits of the product's 100 percent
transaction authorization standard. In addition, introducing a new
debit card brand can help financial institutions boost card usage by
providing an opportunity to market the card to new, low-activity or
inactive accounts."

   In addition to growing issuer support, many of the leading
third-party EFT processors are now certified to support Discover Debit
or are in the process of becoming certified.

   Discover Debit was introduced in February 2006 as the first
alternative to Visa's and MasterCard's signature debit products in
more than 10 years. Discover Debit offers lower network expenses,
outstanding revenue opportunities, strong security practices and
straight-forward pricing, billing, operating regulations and dispute
rules. Further, the Discover Debit Consumer and Discover Debit
Business Card programs offer additional special features for consumers
and small businesses, respectively.

   About PULSE

   PULSE is one of the nation's leading ATM/debit networks, currently
serving more than 4,500 banks, credit unions and savings institutions
across the country. PULSE is owned by Discover Financial Services
(NYSE: DFS). The network links cardholders with more than 265,000
ATMs, as well as POS terminals at retail locations nationwide. The
company is also a valued resource for consumer research related to
electronic payments and is committed to providing its participants
with education on evolving products, services and trends in the
payments industry. For more information, visit www.pulse-eft.com.

   About Discover Financial Services

   Discover Financial Services (NYSE: DFS) is a leading credit card
issuer and electronic payment services company with one of the most
recognized brands in U.S. financial services. The company operates the
Discover Card, America's cash rewards pioneer. Since its inception in
1986, the company has become one of the largest card issuers in the
United States. Its payments businesses consist of the Discover
Network, with millions of merchant and cash access locations, and
PULSE, one of the nation's leading ATM/debit networks. For more
information, visit www.discoverfinancial.com.

PULSE
Anne Rhodes, 832-214-0234

Copyright Business Wire 2008
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