Four Bollywood Production and Distribution Companies to Use Usvo's MediaSentinel Anti-Piracy Product

* Reuters is not responsible for the content in this press release.

Thu Apr 17, 2008 9:00am EDT

  NIANTIC, CT, Apr 17 (MARKET WIRE) -- 
 Four production and distribution companies in Bollywood, the world's
largest film and entertainment industry, based in Mumbai, India, will begin
using USA Video Interactive Corp.'s (OTCBB: USVO) (TSX-V: US) (BERLIN: USF)
(FRANKFURT: USF) unique digital watermarking product, MediaSentinel(TM), to
thwart
piracy domestically and internationally. The four companies will begin using
MediaSentinel(TM) through PIO TV Pvt. Ltd. (www.pioTV.com), India's only
digital integrated media platform company.

    Munish Gupta, Chairman & CEO of PIO TV, announced today that in continuation
of PIO TV's use of MediaSentinel(TM), his company was now working with leading
production and distribution studios in Mumbai: Prachar Communications Ltd., Time
Multimedia Pvt. Ltd., Baba Films Ltd., and Gold Entertainment Pvt. Ltd.
Together these four companies, two of which are public companies, control
thousands of feature films that they produce, acquire the rights of, and
distribute, including hundreds of hours of television content.

    Speaking on behalf of the four companies, Managing Director of Prachar
Communications Ltd., Mr. Ratan Jain, said a solution like
MediaSentinel(TM)"was long awaited." India and the overseas market for Bollywood
are "fraught
with piracy that causes billions of dollars in lost revenues." Jain added "for
years
we have wondered how to combat this (piracy) menace and bring in more revenues
to produce and distribute more and better films. The biggest issue facing us is
how to deter pirates and produce evidence for law enforcement to help us shut
down
pirates. MediaSentinel(TM) has provided us the means to that end." Jain said
he and his associates were convinced the MediaSentinel(TM), digital
watermarking product from USVO for offline use, and MediaEscort(TM), now
deployed by Twentieth Century Fox Home Entertainment in Hollywood, for online
use, represent "a turning point for the protection of our copyright content.
It makes tremendous sense to use this technology to digitally watermark a
full length feature film and the cost is very economical versus the tens of
thousand of dollars lost to piracy."

    "For four years we've been hard at work establishing ourselves as a player
in
anti-piracy technology to the film industry," stated Edwin Molina, CEO of
USVO. "We're building momentum as this month we announced a deal with
Twentieth Century Fox Home Entertainment. And now through our relationship with
PIO
TV, we're beginning to establish ourselves in Bollywood too, starting with
these four production houses."

    The four Bollywood production and distribution houses will begin using the
PIO TV deployed MediaSentinel(TM) workstation currently installed at
PracharCommunications' office in Ville Parle, Mumbai, India. For further
information on
USVO's relationship with PIO TV, please see USVO's press release dated February
21, 2008.

    About USVO:

    USA Video Interactive Corp. ("USVO") designs and markets technology for
delivery of digital media. USVO developed its MediaEscort(TM), MediaSentinel(TM)
and
SmartMark(TM) digital watermarking products and technology to provide a
robust means for producers and distributors to invisibly protect their
content. USA Video Technology Corp., a wholly owned subsidiary of USVO, holds
the pioneering patent for store-and-forward video, filed in 1990 and issued by
the United
States Patent and Trademark Office on July 14, 1992; it has been cited by at
least
165 other patents. USVO holds similar patents in Germany, Canada, England,
France,
Spain,Italy, and Japan. For more information, visit www.usvo.com.

    USA Video Interactive Corporate Headquarters Office: 8 West Main Street,
Niantic,
Connecticut, 06357  Telephone  (860) 739 - 8030; Facsimile (860) 739 - 8070;
Canada Office:  507 - 837 West Hastings Street, Vancouver, BC V6C 3N6. 
Trading symbol on the OTCBB: USVO; Trading symbol on the TSX Venture Exchange
US; Trading symbol on the Berlin and Frankfurt Stock Exchanges: USF.   CUSIP
902924208. For more information contact (860) 739 - 8030 or
contact@usvo.com.

    The press release may contain forward-looking statements.  Actual results
may
differ materially from those projected in any forward-looking statements. 
Investors are
cautioned that such forward-looking statements involve risk and uncertainties,
which
may cause actual results to differ from those described.

    MediaEscort, MediaSentinel and SmartMark are trademarks of USA Video
Interactive Corp. The names of actual companies and products mentioned herein
may
be the trademarks of their respective owners.

    The TSX Venture Exchange has not reviewed and does not accept responsibility
for
the adequacy or accuracy of this release.

    

For Investor Relations Contact:
(860) 739 - 8030

Copyright 2008, Market Wire, All rights reserved.

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