New Interactive Publishing House, FireSky, Building a Distinct Breed of Online Games

FireSky Portfolio to Open with Stargate Worlds MMORPG
MESA, Ariz.--(Business Wire)--
FireSky, a new video game publisher dedicated to improving how
gamers play and interact online, announced today that it would publish
Stargate Worlds, a massively multiplayer online role playing game
(MMORPG) based on MGM's award-winning Stargate franchise. FireSky will
also publish other unannounced titles as it paves the way for SNAP
games.

FireSky is pioneering the development and publishing of games for
Social Networks At Play(TM) (SNAPs), a unified theory of online gaming
that combines social interaction, economies and game play across a
variety of titles. The FireSky team calls this evolution "Project:
Ascension." This project - currently under wraps - will bring gamers
together in new and unprecedented ways.

"We don't intend to be another garden-variety games publisher,"
said FireSky CEO Tim Jenson. "We are focused on publishing high
quality social gaming experiences online. As the industry moves
online, more and more people will be turning to games as a way to
spend time with friends. With a few notable exceptions, game
developers and publishers haven't done a great job of marrying quality
games with social experiences. Project: Ascension and SNAP games will
change that dynamic forever."

FireSky Senior Vice President of Product Development, Rod
Nakamoto, has launched more than 80 titles over his 25-year career in
game development. Mr. Nakamoto leads FireSky's four internal
development studios and oversees the progress on Project: Ascension.

"There is a degree of pressure to play a title after the fun
factor has gone, simply because the investment is too great,"
explained Mr. Nakamoto. "Gamers who invest time building characters,
making friends and gathering resources typically have no ability to
transfer this investment to a new experience. We're working on a new
set of ideals that will push online gaming past these barriers and
into an era of portability."

Senior Vice President of Strategic Operations Joe Ybarra, a
25-year veteran of the video game industry and one of the founding
members of Electronic Arts, is heading up FireSky's publishing
operations. Mr. Ybarra has extensive experience publishing products
worldwide, handling licensed material and managing business
development with third-party developers.

"From a business perspective, publishing is the logical next step
for FireSky," said Mr. Ybarra. "We've got the chops to do it and we're
assembling a great team here in the desert. I can't wait to get our
flagship up and running to show off our operation."

FireSky, a subsidiary of Cheyenne Mountain Entertainment,
currently has four studios working on a variety of interactive titles.

"It's almost time for us to lift the veil and show the world some
of the unique projects we're working on in addition to Stargate
Worlds," said Mr. Jenson. "Our studios are filled with talented game
designers, world builders and engineers and we'll be announcing
several products over the course of the summer and fall that will lay
the foundation for SNAP games and Project: Ascension. We have projects
that span a variety of game genres as well as proven and emerging
business models."

About FireSky

FireSky is a publisher for Social Networks at Play or SNAP games.
FireSky's flagship product is Stargate Worlds, based on the
longest-running U.S. science fiction television series Stargate
SG-1(R) and Stargate Atlantis(TM) which are officially licensed by MGM
Interactive. For more information, visit the company's website
www.firesky.com and the Stargate Worlds community site at
www.stargateworlds.com.

FireSky, the FireSky logo and Social Networks at Play are
trademarks of Cheyenne Mountain Entertainment, Inc. All other products
or services mentioned in this document are trademarks, service marks,
registered trademarks or registered service marks of their respective
owners.

FireSky Studios, Mesa
Kevin Balentine, 480-656-6500
kbalentine@FireSky.com
www.FireSky.com

Copyright Business Wire 2008