Cardio Infrared Technologies Begins 90-Day Trial For Planet Beach
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LAS VEGAS, April 17, 2008 (PRIME NEWSWIRE) -- Cardio Infrared Technologies, Inc.
(Pink Sheets:CIRT), a leading Health and Wellness technology and marketing
company, announced today the delivery and installation of a Cardio-Cor unit to
Planet Beach's Spa in Stuart, Florida for a 90-day trial of the Cardio-Cor unit.
Planet Beach has over 300 locations nationwide and is in 10 countries.
Wayne Bailey, President and CEO of Cardio Infrared Technologies, Inc., stated:
"This agreement calls for the placement of a Cardio-Cor Exerbike into one of the
company locations for a period of not less that 90 days as a marketing test of
the Cardio-Cor unit. Under the terms of the agreement Cardio Infrared
Technologies, Inc provided a Cardio-Cor unit to the Stuart, Florida location
complete with freight, setup and training. The Planet Beach location is
providing Insurance and marketing for the location and Cardio Infrared
Technologies, Inc. is confident of the future results of this trial."
The Cardio-Cor was introduced to Planet Beach's CEO at the Spa Show in Las Vegas
in March, 2007. The location in Stuart, Florida is one of the first of the
Planet Beach locations to stress the movement into the health and wellness
field. Health and wellness is one of the fastest growing industries in the
country due to the aging baby boomers. This is an industry that is growing
exponentially due to those aging baby boomers with their desire and demand for
good health and youthfulness.
This niche market of individuals with higher consumer disposable income and
growing demographic trends, make this a $60 billion a year industry at this
time. There are fewer than 100 manufacturers of fitness equipment operating in
the U.S. at this time trying to meet this growing demand with combined annual
sales of approximately $3 billion.
Market research in this unique area identifies the competition for this
industry's highly profitable market depends totally on a company's ability for
distinctive product designs and effective marketing. Although established
companies have some advantages in brand-name recognition, emerging companies can
compete effectively to gain large market share through unique innovative product
designs and effective proven marketing skills developed for the target consumers
as noted above. The Cardio-Cor unit has demonstrated outstanding results with
customers around the country.
Cardio Infrared Technologies, Inc. is also negotiating with other companies that
have multiple locations; one here in the U.S. and an international company that
operate fitness clubs. The Cardio-Cor unit would be a great addition to these
clubs because of the increased calorie burn that can be achieved by the regular
use of the Cardio-Cor Exerbike.
About Cardio Infrared Technologies, Inc.
Cardio Infrared Technologies, Inc is a technology and marketing company, which
is focused on developing the revolutionary and evolutionary process of combining
exercise equipment with medical benefits that go far beyond the normal benefits
of standard exercise equipment. Cardio Infrared Technologies, Inc is committed
to continue to market this equipment to the exercise and medical markets and to
aggressively expand the market to every country around the world. The equipment
has already been featured on Good Morning America and The View. Cardio Infrared
Technologies, Inc also has an aggressive growth plan that includes acquisitions
and development of innovate new equipment in the exercise and medical
industries.
This news release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995.The words or phrases "would
be," "would allow," "intends to'" "will likely result," "are expected to," "will
continue," "anticipate," "expect," "estimate," "project," "indicate," "could,"
"potentially," "should," "believe," "considers," or similar expressions are
intended to identify "forward-looking statements." Actual results could differ
materially from those projected in the forward-looking statements as a result of
a number of risks and uncertainties. These include the company's historic lack
of profitability, end user customer acceptance and actual demand, which may
differ significantly from expectations, the need for the company to manage its
growth, the need to raise funds for operations and other risks within the
regulation of the industry. Statements made herein are as of the date of this
press release and should not be relied upon as of any subsequent date. The
Company's past performance is not necessarily indicative of its future
performance. The Company does not undertake, and the Company specifically
disclaims any obligation, to update any forward-looking statements to reflect
occurrences, developments, events or circumstances after the date of such
statement.
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CONTACT: Cardio Infrared Technologies, Inc.
Wayne Bailey
wbvalley@aol.com
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