Hall of Fame Beverages: ''There's a New Sheriff in Town'' -- Robert Rosario Named...

Hall of Fame Beverages: ''There's a New Sheriff in Town'' -- Robert Rosario Named New CEO

LOS ANGELES--(Business Wire)--
Hall of Fame Beverages, Inc. (Pink Sheets:HFBV) is proud to
announce effective May 1st the appointment of Mr. Robert Rosario as
their new CEO. Mr. Rosario brings over 10 years of business expertise
in the beverage and food industries. In addition, Robert Rosario has
over five years in the interactive interface software design business
working with clients ranging from SONY/BMG to Universal Pictures. At
Hansen's, Robert Rosario was one of the executives directly
responsible for turning around Hansen Beverages, Inc.
(www.hansens.com). As head of promotions, he was responsible for
building brand awareness for the Hansen's Natural brand and promoting
its various beverages ranging from Hansen's Natural Smoothies to
Hansen's Energy Drink.

His guerrilla marketing approach and tactics, along with
leveraging Hansen's retail assets, and creating strategic promotional
partnerships, out of the box promotions, along with event sampling
enabled the company to increase its consumer awareness and
profitability. His marketing approach is still being implemented at
Hansen's Natural Beverages today.

"I am thrilled to be joining Hall of Fame Beverages, Inc. and
working with Calvin Ross, whose passion and natural ability for
creating outstanding beverage products and commitment to excellence
remind me of both Rodney Sacks, CEO of Hansen's Natural Beverages and
the man who taught me the beverage industry, Hilton Schlosberg, Vice
Chairman of Hansen's Natural Beverages," said Mr. Rosario.

"Based on my experience in the beverage industry, and the current
information revolution that is changing the way business is done in
this country and abroad, I am both confident and excited about turning
around HOFB and making it the beverage company of choice for this
information age and creating the first interactive beverage company
that combines the best of traditional beverage marketing and the many
opportunities this information age and its connectivity has to offer.

"Today's consumer requires you to deliver on the intent of your
product as well as have a direct and interactive relationship with
them. Our mantra at HOFB from day one will be, 'HOFB: We give you the
source, you give it the power, become a Hall of Famer.'

"I believe HOFB is poised to explode into the retail market not
only as an outstanding company and brand but as a lifestyle as well. I
am confident that through my many friends and associates in the
distribution business, along with my resources in the entertainment
and sports industry as well as new media, we will have no problem in
obtaining distribution and shelf space for all of our products and
creating innovative and exciting brand awareness programs. I look
forward to this profitable adventure."

Mr. Rosario's complete resume may be viewed at Hall of Fame
Beverages, Inc. (www.halloffamebeverages.com).

Safe Harbor Statement:

Except for historical information contained herein, the matters
set forth above may be forward-looking statements that involve certain
risks and uncertainties that could cause actual results to differ from
those in the forward-looking statements. Words such as "anticipate,"
"believe," "estimate," "expect," "intend" and similar expressions, as
they relate to the Company or its management, identify forward-looking
statements. Such forward-looking statements are based on the current
beliefs of management, as well as assumptions made by and information
currently available to management. Actual results could differ
materially from those contemplated by the forward-looking statements
as a result of certain factors such as the level of business and
consumer spending, the amount of sales of the Company's products, the
competitive environment within the industry, the ability of the
Company to continue to expand its operations, the level of costs
incurred in connection with the Company's expansion efforts, economic
conditions in the industry and the financial strength of the Company's
customers and suppliers. The Company does not undertake any obligation
to update such forward-looking statements. Investors are also directed
to consider all other risks and uncertainties.

Investor Relations for
Hall of Fame Beverages, Inc.
Phillip Morgan, 760-274-3221
hofb@thirstcommunications.com

Copyright Business Wire 2008