Sunrise to Open New Senior Living Community in Salt Lake City Area

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Thu Apr 17, 2008 10:00am EDT

- Sunrise at Holladay will be the first in the region to offer Sunrise's
Independent Living as well as leading Assisted Living and Memory Care services
-

SALT LAKE CITY, April 17 /PRNewswire/ -- Sunrise Senior Living
(NYSE: SRZ), a leading provider of senior living services, will open its
newest community, Sunrise at Holladay, at the end of April.  Sunrise at
Holladay, the Company's third community in Utah, will be the first Sunrise
community in the state to offer Independent Living.
    "This new community will offer local residents an attractive new senior
living alternative, whether they are interested in living independently or
need assistance with daily activities or memory care," said George Wright,
executive director of Sunrise at Holladay.  "Our highly personalized services
that are provided in an elegant, award-winning community enable Sunrise
residents to enjoy a very high quality of life.  We're looking forward to
serving a greater number of seniors and their families here in Salt Lake
City."
    The new four-story community, located at 4650 Highland Drive, will provide
individualized care and services to more than 150 residents.  Sunrise's
Independent Living is for those active seniors who are interested in a
maintenance free home-like environment as well as healthcare coordination,
flexible care options as their health and personal needs change and the
community's rich program offerings. Residents of Sunrise at Holladay will
enjoy restaurant style dining, daily afternoon socials, and concierge
services, among other services and amenities.
    For those residents needing assistance with activities like bathing,
dressing, medication management and eating, Sunrise at Holladay also offers
Assisted Living. Additionally, a specially designed Reminiscence neighborhood
is dedicated to caring and serving residents with Alzheimer's disease and
other forms of memory loss.
    More than 100 team members will be employed to manage the well-designed
community and provide daily services, activities, programs and meals to
residents. The community will feature beautiful views of Salt Lake Valley
conveniently located near the Cottonwood Mall, the Holladay Library and a
number of nearby golf courses. Residents will also benefit from Sunrise's more
than 26 years of experience in the senior-living industry including special
Sunrise Signatures like fresh-cut flowers and a community pet.
    The new 132,000 square foot building is one of three senior living
communities operated by Sunrise in the Salt Lake City area.  The Company also
manages Brighton Gardens of Salt Lake City located at 76 South 500 East and
Sunrise of Sandy located at 2130 East 9400 South in Sandy, Utah.
    Sunrise at Holladay is a senior living community operated by Sunrise
Senior Living, one of the nation's largest providers of senior-living
services. The McLean, Va.-based Company, which employs more than 40,000
people, has over 500 senior living communities either open or under
construction in the United States, United Kingdom, Germany and Canada with a
combined resident capacity of more than 54,000.
SOURCE  Sunrise Senior Living

Sara Krueger, Manager, Corporate Communications of Sunrise Senior Living,
+1-703-744-1829
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