The Best Things in Life Are ... In Better Health & Living(R), A Free, Premium Magazine...

* Reuters is not responsible for the content in this press release.

Thu Apr 17, 2008 10:00am EDT

The Best Things in Life Are ... In Better Health & Living(R), A Free, Premium
Magazine Launching April 26 in the Twin Cities
Available at no cost to Twin Cities' consumers, the bi-monthly magazine,
published in partnership with the St. Paul Pioneer Press, features national
and local content written and edited by the most experienced health
journalists in the country

MINNEAPOLIS and ST. PAUL, Minn., April 17 /PRNewswire/ -- Twin Cities'
residents will soon have a unique health and wellness resource available to
them: Better Health & Living(R), the fastest growing health and lifestyle
magazine in America, is launching its first Metro edition in
Minneapolis-St. Paul on April 26, in partnership with the St. Paul Pioneer
Press.
    Published by Publication Services of America (PSA), the newspaper
industry's largest magazine publisher, Better Health & Living(R) is a national
publication featuring some of the country's best health journalists. The Twin
Cities edition is the company's first Metro version of the magazine with both
national and local content. PSA distributes regional editions of the magazine
in partnership with 35 newspapers throughout the United States.
    "Minneapolis-St. Paul is recognized as one of the most vibrant, smart and
health-conscious communities in the nation," said Phil Lewis, publisher of
Better Health & Living(R) and president, CEO and chairman of the board of
Publication Services of America. "We chose to launch our first metro version
of Better Health & Living in the Twin Cities because we feel confident that
residents will embrace our magazine, and we believe this launch will serve as
the model for success for the other metro markets we plan to enter."
    "Consumers in the metro area are hungry for substantive and meaningful
health information and we believe this high-quality publication will fill that
void," said Martha Severson, associate publisher of Better Health & Living(R)
-- Twin Cities.
    With 80 percent of the magazine consisting of national content from the
top health journalists in the country, and the remaining 20 percent consisting
of local content from top writers in the Twin Cities, Better Health &
Living(R) offers national authority and advice on health issues coupled with
local resources for the greatest impact.
    Beginning Saturday, April 26, the complimentary, 68-page, high-gloss
magazine will be available to Twin Cities residents exclusively at all
Metro-area CVS/pharmacy and Kowalski's locations, and at select Cub, Rainbow
and Festival Foods locations. It has an initial circulation of 65,000, along
with another 20,000 sent to demographically selected neighborhoods. Although
the publication is advertising-driven, Better Health & Living(R) prides itself
on unbiased and advertorial-free content.
    Every issue of Better Health & Living(R) features:

    -- Healthy Eating: Delicious recipes and nutrition advice from the
       nation's top experts
    -- Weight Loss: Smart, easy ways to lose pounds and keep them off
    -- Fitness Fun: Ways to stay active and look great
    -- Smart Choices: A consumer's guide to the best health-related products
       in the marketplace
    -- Self Care: Research-tested tips for creating lifelong good health
    -- Raising Fit and Happy Kids: From toddlers to teens, parenting made
       easier
    -- Alternative Medicine: Natural and complementary therapies that really
       work
    -- The Latest Health News: The newest medical science to improve your
       health


    The editor-in-chief of Better Health & Living(R) is Susan Flagg Godbey,
former editorial creative director at Prevention magazine (Rodale, Inc.), the
13th largest consumer magazine in America. She is joined at the magazine by
several other editors and writers from Prevention.
    Among the local writers now writing for Better Health & Living(R) are:
Kay Harvey, former reporter for the St. Paul Pioneer Press; Adrienne Greer
Foley, Sheila Mulrooney Eldred and Sara Aase.
    The St. Paul Pioneer Press is the founding partner of the magazine with
PSA.  A launch event for Better Health & Living(R) -- Twin Cities will be
hosted by the School of Health at the College of St. Catherine on May 8.
   For advertising information, contact Martha Severson at
mseverson@pioneerpress.com or 651-225-1217. To view an online version of the
magazine, visit http://www.betterhealthandliving.com.
    About Publication Services of America
    Publication Services of America (PSA) creates non-traditional revenue
streams for its newspaper partners by publishing custom, localized,
full-color, glossy niche magazines syndicated through newspapers across the
United States. PSA's award winning magazines -- From House To Home(R), Better
Health & Living(R), de casa y HOGAR(R) and Wedding Vow(R) -- are distributed
in more than 70 markets, reaching approximately three million selected
newspaper subscribers. In February 2008, PSA was the recipient of six ADDY
awards. PSA has a state-of-the-art prepress and production facility in Fargo
N.D., photo studios and test kitchens in Atlanta, Ga., editorial offices in
Allentown, Penn. and executive offices in West Palm Beach, Fla.
SOURCE  Publication Services of America

Lisa Shepherd, +1-952-346-6239, lshepherd@webershandwick.com, for Publication
Services of America
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.